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The SACN report published today sets out the impact of sugar in our diet. Recommending cuts in our sugar intake and set out what may happen is their advice is ignored.
Ian Twinn director of public affairs at ISBA the Voice of British Advertisers said: ‘we must welcome this substantial contribution to our understanding of how what we eat and drink impacts on our health and our weight. Advertisers along with the food retailers and manufactures are all committed to helping consumers understand and face up to the issue.’
‘For many years we have sought cooperation, not opposition, from medical campaigners to work constructively with government and business to achieve a real shift in our behaviour as consumers.’
‘There have already been significant successes in the advertising rules and in product formulation that helps focus on reducing calories. ‘
‘There now needs to be a wider campaign that does not just focus on sugar in the diet, but on how much we eat, in what proportion and how we can live our lives in a healthy way. There are no short cuts and no golden tickets. This is going to be a long and difficult journey, we look forward to playing a constructive part based on sound science, clear evidence and long term commitment ’
Notes to editors
Media enquiries - ISBA's News and Communications team - 0207 291 9020 - 07901 528 980
The Scientific Advisory Committee on Nutrition (SACN), advises Public Health England and other government agencies on nutrition.
SCAM Carbohydrates and Health Report
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