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ISBA's director of public affairs Ian Twinn has responded to Tessa Jowell's comment on banning 'sexist advertising' on the underground network..
Ian Twinn ISBA's director of public affairs said “It is easy to throw the term sexualisation around; it is not clear what Tessa Jowell really means!
If Tessa Jowell has the answer of what is a healthy body please share it with us. She appears to think that the ‘beach body ready’ ad is sexist.
Is being healthy and a low waist size offensive to her?– Or is she asking for obesity to be normalised?
Tessa Jowels tend to forget that there's an advertising body called the ASA (Advertising Standard Authority) that already sets the bar high for advertisers.
There is a more severe issue that she hasn't given any thought to.
How to pay for tube journeys and network improvements if ad income declines, because of the guidelines imposed?
Advertising on the tube is a significant source of income for TFL.
For example the 'Beach body ready" ad did generate TfL £250,000. This money is reinvested by TfL to improve the network and subsidise journeys for all of Londoners. If advertising money falls, network improvements might be delayed, fairs hiked or worse still staff made redundant.
Playing politics with the funding of our tube is irresponsible, especially if that means the price of our daily commute has to go up and the quality of services jeopardized.
I do not think Tessa Jowell has thought this through. It has the hallmark of a policy being hastily made on the back of a envelope
Note to editors
Ian Twinn also spoke to BBC London on the issue. You can read the article here
You can read their ruling on the "Beach Body ready" advert here.
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