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ISBA's and Ian Twinn's statement on the UK referendum result.
As the UK voted to leave the EU after 43 years. Advertisers will be assessing if this means advantage or problems to come.
'First, this is a decisive result reflecting a call for change. Secondly it is not clear what change will look like in the short term or the final new relationship with Brussels.'
'The UK ad industry remains strong as a global player and we are confident that this vote provides significant opportunities as the dust settles.'
'We now start a two year period whilst we agree with Brussels what our relationship will be. There will be a great deal in terms of advertising and consumer law that came from the EU that will remain in UK law'
'Whether pleased, surprised or saddened by this vote to leave Business should do what good and successful business does...'
'It is business as usual, we are in the EU for at least 2 yrs and may be longer. Rash decisions in business or politics rarely pay off' Ian Twinn director of public affairs.
ISBA - The Voice of British Advertisers
12 Henrietta Street, Covent Garden, London, WC2E 8LH
T: 020 7291 9020 M: 07901 528 980 W: www.isba.org.uk
About ISBA – the Voice of British Advertisers
ISBA (www.isba.org.uk / @isbasays) is the only body focused solely on the interests of advertisers in the UK. With over 450 advertisers in membership representing in excess of £10bn spend on marketing communications, ISBA protects its members’ freedom to advertise responsibly and maximise their effectiveness in deploying their marketing spend.
ISBA is the advertiser member of the UK Advertising Association, and advertisers representative on CAP and BCAP the UK advertising code owning body. We are also active members of the International Chamber of Commerce Advertising and Marketing Commission, and members of the WFA based in Brussels.
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