Government calls for evidence on gambling machines and advertising

25 October 2016

ISBA has welcomed the DCMS announcement of a Review of Gambling Machines and Social Responsibility.

Whilst the main focus of the Review will be on Fixed Odds Betting Terminals it will also include advertising during live sports programming before 9pm.

Tracey Crouch MP, the Minister for Gambling said “It is important that gambling regulations strike the right balance between allowing the industry to contribute to the economy and enable people to bet responsibly whilst ensuring consumers and communities are protected. This review will gather evidence to fully assess current rules and protocols in the gambling sector and to help inform the government to make decisions on any necessary amendments to gambling regulation.”

Ian Twinn, Public Affairs Director at ISBA said “An evidence based review is a welcome development. We believe that allowing gambling ads in live sports programmes makes an important contribution to the funding of free to view TV. The money raised from advertising helps increase the competiveness of the sports they are advertising in and thus increasing its worldwide appeal.

These popular sporting events would not be where they are today.  Without advertising there would be considerable additional cost to viewers.

Balancing ad content and scheduling restrictions against the possible harm may create needs evidence, not emotion, for the Government to come to a workable conclusion.”

Press Contact: 

Hicham Felter
Communications Manager
ISBA - The Voice of British Advertisers
12 Henrietta Street, Covent Garden, London, WC2E 8LH
T: 020 7291 9020 M: 07901 528 980 W:

About ISBA – the Voice of British Advertisers

ISBA ( / @isbasays) is the only body focused solely on the interests of advertisers in the UK. With over 450 advertisers in membership representing in excess of £10bn spend on marketing communications, ISBA protects its members’ freedom to advertise responsibly and maximise their effectiveness in deploying their marketing spend.

ISBA is the advertiser member of the UK Advertising Association, and advertisers representative on CAP and BCAP the UK advertising code owning body. We are also active members of the International Chamber of Commerce Advertising and Marketing Commission, and members of the WFA based in Brussels.

Leave a Comment

Please login to add comments.