Skip to main content
Last week, three of the UK’s biggest political parties, the Conservatives, Labour and the Liberal Democrats, released their manifestos for the upcoming General Election.
Proposals relating to the economy, Brexit and social justice featured heavily across all three, but what implications will the vote on 08 June have for advertisers?
Below is an overview of the key policies that may impact the industry:
Championing the digital media environment
Society’s (both commercial and personal) increasing dependence on digital technologies was clearly reflected in the manifestos released last week, with all three parties identifying digital opportunities as key to future economic success.
As part of their plan to deliver a dynamic digital economy, the Conservatives have pledged to:
Labour’s commitments to growing the digital economy include:
The Lib Dems digital ambitions have focused on:
Promoting a diverse, innovative and high quality media environment
Although the full implications of Brexit remain to be seen, the importance of retaining and promoting a strong, diverse and innovative creative industry has been outlined as key to any future economic plans.
Access to relevant skills, tax credits and media regulation all feature in the party’s manifesto, with the key commitments including :
The Labour party make specific reference to the importance of the creative industry, outlining plans to upgrade infrastructure and protect media freedoms. The party’s main objectives include:
On the creative industries, the party’s plans include:
Responsible advertising and industry self-regulation
While the Conservatives have not made any specific references to placing restrictions on advertising, both the Labour party and the Liberal Democrats have included initiatives aimed at Childhood obesity and HFSS advertising.
The party have made a clear intention to prioritise childhood obesity, with intentions to publish a new strategy within the first 100 days, which would include:
Much like the Labour Party, the Lib Dems have made childhood obesity a key issue, with intentions to:
ISBA will work with the incoming government of whatever hue to ensure that our members are free to advertise responsibly in a secure, safe and diverse media landscape.
Please login to add comments.