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Update from Phil Smith delivered at ISBA's Annual Lunch
ISBA's Annual Lunch, taking place on 04 July provided the perfect opportunity to meet members and friends in an informal environment. It also provided an opportunity to provide and update on what ISBA has been doing in the six months since my appointment, and as such here is an overview of what I shared with the 400+ attendees at the lunch.
More than anything else we have begun to create a collaborative, member-centred culture. ISBA is changing. We are changing in response to what our members want and in response to the ever-changing media and regulatory environment.
I am clear that my job, the job of ISBA, is to ensure that you, our members, are able to advertise responsibly in a safe, secure and diverse media landscape. We need your help to ensure we are getting it right, that we are reflecting your priorities and giving you the support and advice you need. Let me know how we can help.
Director General, ISBA
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