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Today saw the launch of a new Government Consultation on Gaming Machines and Social Responsibility Measures.
While most of the media attention has been on proposals around FOBTs, the Consultation includes measures to ensure stronger protections around online gambling and a new industry-led responsible gambling advertising campaign.
One of the key aims of the Consultation is to minimise the risks that online gambling and related advertising has to the most vulnerable in our society. While research outlined in the Consultation suggests that the impact of advertising on 'problem gambling' is 'relatively small', the Government has indicated that more should be done by operators and those who benefit from gambling.
As such, there are a number of measures and initiatives proposed in the document that advertisers should be aware of.
Codes, Social Responsibility and Unfair Terms:
Online advertising, targeting and social media
Responsible Gambling Advertising Campaign
Impact on children and young people
The full consultation is available to view here. It is open for 12 weeks, closing on 23 January 2018.
ISBA represents the UK’s leading advertisers, including a number of well-known gambling organisations. We provide advice and guidance on responsible advertising to all our members, including gambling advertisers. We support the current strict controls around advertising for gambling and look forward to consulting with our members on the new guidance from CAP/BCAP addressing risks of problem gambling risks, as and when it becomes available.
We expect CAP/BCAP to bring new draft guidance to protect those at risk from problem gambling to its next meeting in November. ISBA will be represented at the meeting.
If you have any questions please contact Tanya Joseph.