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The report shows that parents remain concerned about the impact advertising and marketing has, both directly and indirectly, on the lives of children and young people. The research was carried out by ComRes with over 1,000 parents in Great Britain in 2010 and 2013.
Ian Twinn, ISBA’s Director of Public Affairs said:
“ISBA welcomes the Mother’s Union report. The commercialisation of childhood is an issue that we all take very seriously. However, children need to be prepared and not shielded completely in order to understand what advertising and marketing is trying to achieve. Brands and organisations with causes and ideas wanting to speak to children need to be very careful and make sure children understand that they are being advertised to. “
"We, as advertisers, fully support the advertising rules which apply equally to vloggers as to cinema and posters. As an industry, we committed more than ten years ago and launched Mediasmart which aims to help teachers, pupils and parents to understand what advertisers are aiming to do.”
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Guy Parker, CEO of the Advertising Standards Authority today addressed the advertising industry at our Annual Conference.
"ASA's five year strategy which expresses our ambition to make every UK ad a responsible ad."
"The overriding messages are, understand advertising and new ad technologies better, understand your stakeholders better, have more impact - be faster, more efficient and more focused, be more proactive, and be better known."
And so our strategy has these five strands: Understanding, Support, Impact, Proactive and Awareness."
Read his full speech here: http://asa.org.uk/News-resources/Media-Centre/2015/ASA-Chief-Exec-speech-to-ISBA-conference.aspx#.VQBITuasUbg
Today, Britvic’s CEO Simon Litherland, addressed the advertising and media industry in his first speech as ISBA President at ISBA’s Annual Conference, outlining the priorities and issues for the advertising industry this year.
ISBA’s Annual Conference was well attended with more than 300 delegates and high profile speakers such as Unilever’s Marc Mathieu, Vodafone’s Daryl Fielding and Barclay’s Sara Bennison.
ISBA refutes the comments made by the British Medical Association calling for pre-watershed ban on junk food and alcohol adverts on TV.
The statement comes after Ministers in Scotland have asked their Westminster counterparts to consider the proposals.
Ian Twinn, ISBA’s Director of Public Affairs, contested the BMA’s request:
“Obesity and alcohol abuse are very real concerns for many people in society and we take this very seriously, but this is the latest in a series of press releases from medics and campaigners. There is no evidence to suggest what is being proposed deals with the problems at hand.
The UK has one of the tightest ad regulation systems in the world. We achieve very high compliance rates. Our independent regulator, the ASA, is an effective and objective means for anyone to complain about advertising. The CAP and broadcast rules which the ASA enforces are clear, open and kept up to date as evidence emerges.
“We have and will continue to work closely with government and NGOs through the Responsibility Deal, Portman Group and Drink Aware to promote sensible consumption, regulation and adverts.”
ISBA welcomes the news that UK TV advertising revenue increased by 6% to reach £4.91bn for 2014.
The increase of video-on-demand services such as Amazon and Netflix, which has seen £400m invested since 2010, has helped the market to grow.
Mario Yiannacou, Media & Advertising Manager, said:
“With the increased number of advertisers returning to TV this news is very encouraging. It shows confidence has continued to grow in the TV market and is being fuelled by advertisers and broadcasters continually striving to produce better quality content. At the macro level, advertising has been shown to be a good and true bellwether of the broader economy.”
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ISBA welcomes the Health Minister, Jane Ellison’s Commons response on childhood obesity.
Ellison highlighted tackling the problem with key health initiatives, such as Change4Life, working closely with the drinks and food industry.
“Through our voluntary approach with the food and drink industry, we have cut billions of calories from soft drinks and we have made it easier to see how much sugar is in soft drinks with our colour coded front of pack nutrition labelling.”
Ian Twinn, ISBA’s Director of Public Affairs, said:
“We welcome not only the words from Jane Ellison but her and the government’s actions, especially the work with advertisers’ within the food and drink industries and bodies. Obesity is a serious public health issue and one we do not treat lightly. Together we have established sensible policy, like the Public Health Responsibility Deal, that have built on the strong, evidence based advertising rules. The result has been reduced childhood obesity and support for UK businesses.”