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The industry body JICPOPS was set up in 1998 to create a uniform standard for the UK population universe in advertising research. Since its formation, it has provided advertisers and market researchers across all media sectors – including online, newspapers, broadcast, radio and out-of-home – with a definitive set of demographic and household estimations.
Roger Holland, Executive Chairman at JICPOPS commented: “CACI has been our trusted partner for almost two decades. They have proved time and again that they set the standard for providing UK population statistics. This is why we have now selected them as our exclusive data partner. JICPOPS will continue to enable standardised market research in the UK and an invaluable resource for the British media and marketing industries.”
Paul Winters, Managing Director of the Marketing Solutions Division at CACI commented: “Being appointed the sole data provider for JICPOPS is yet another confirmation of CACI’s position as Europe’s leading data consultancy. JICPOPS is the industry standard for all UK marketers and without its population figures it would be impossible to compare advertising research across sectors. All the UK’s main media and advertising institutions depend on JICPOPS and it’s difficult to imagine the industry being as successful as it is without this shared standard.”
JICPOPS figures are updated annually and now they are being provided exclusively by CACI, they can be delivered more speedily. The latest set of UK-wide statistics has just been released this month.
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To coincide with today’s JICWEBS “town hall” for the UK digital advertising industry, JICWEBS is publishing a report revealing the progress that’s been made in minimising the risk of advertising misplacement, thus improving brand safety online, since the launch of the Digital Trading Standards Group (DTSG) Good Practice Principles just over one year ago.
JICWEBS – the UK’s Joint Industry Committee for Web Standards – is the industry body that defines and facilitates good practice and standards for digital ad trading, particularly around Brand Safety, Ad Viewability and Anti-Fraud.
The report from the DTSG – the committee focused on brand safety, comprising members from all sectors of the digital display ad trading ecosystem – shows that 28 ad businesses have been awarded seals confirming they meet standards aimed at reducing the risk of online ads being served next to inappropriate or illegal content. A further 12 are progressing towards this same accreditation. “Facilitated by JICWEBS, the UK digital advertising industry has made good progress in delivering cross-industry good practice, making transparency and increased trust in the supply chain a reality,” said Guy Phillipson, CEO of the IAB UK. “Today’s report shows the ongoing success of the DTSG in improving brand safety online, including minimising the risk of advertising misplacement.” Nigel Gwilliam, IPA's Consultant Head of Digital and Emerging Technologies, said: “The DTSG is an example of what cross-industry collaboration can deliver. For example, the IPA Digital Media Group estimates DTSG signatories represented over two thirds of the applicable digital display ad market by the end of 2014, growing to around 80%-90% this year. The aim is to replicate the successful DTSG model as our industry builds anti-fraud initiatives in 2015.” “Today’s “town hall” will update the industry on plans for 2015 and to facilitate feedback and opinion, because the ever-evolving nature of digital advertising requires good practice to be reappraised,” said JICWEBS’ Chairman Richard Foan. “The various committees covering brand safety, viewability and anti-fraud will continue to deliver relevant and updated proposals for review and adoption by JICWEBS during 2015. We aim to make a further update in April.” David Ellison, ISBA Marketing Services Manager, said: “Advertisers look forward to their media agencies and technology partners in the value chain using the tools and standards JICWEBS has established to further increase confidence in online advertising.” Tim Cain, the AOP’s Managing Director, said: “Cross-industry collaboration will become more prominent as both the buy and sell side work to make the medium as effective as possible for advertising.”
The report is available from the JICWEBS website here.
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