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Digital advertising to constitute a majority of all ad spend this year
Snapchat is raising another round at a $16 - $19 billion valuation
Rise in UK app downloads boosts revenues by a third
YouTube courts brands with vlogger campaign
KickAssTorrents down but comes straight back: why seizing file-sharing sites fails to stop pirates
Obama attacks Europe over technology protectionism
IAB research (Europe): Mobile understanding & brand safety improving but still a concern to UK media agencies
Guardian Labs MD: We can’t afford to jeopardise trust with native ads
Channel 4’s UKIP film attracts complaints before it even airs
ISBA Annual Conference in Marketing Magazine
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The AA’s Tim Lefroy has today released a response to Dominic Mills attacking its latest report, calling it a ‘flawed and arrogant approach to defending the ad industry from attack’.
Advertising Pays 3 is not ‘dishonest and arrogant’, it deals in what should be the lodestone of journalism – facts. Taken in conjunction with the previous two Advertising Pays reports, which highlight the significant contribution of the advertising community to GDP and employment, it adds a qualitative and further economic dimension to the role and contribution of advertising in our society.
Lead 2015: ‘Dishonest and arrogant’?? AA responds to Dominic Mills
Vivaki overhauls its trading desk
Apple rumoured to be working on a top secret electric that ‘resembles a minivan’
Google co-founders plan to sell $4.4bn of stock
Amazon tops poll of most-loved brands
US: Forbes puts native ad on cover
Web analytics company comScore and WPP’s data investment management division Kantar have entered into an alliance covering markets outside of the US.
Bob Wootton, ISBA’s Director of Media and Advertising said:
“This is a very smart move for both parties, marrying complementary skills at scale.”
“As well as being a leading global research company, comScore is also a leader in the provision of tools which enable advertisers to determine the value of their online spends, whilst Kantar is part of WPP, which has significant interests in online media trading. With WPP acquiring 15-20% of its equity, comScore will therefore need to offer its customers firm reassurance that it will retain its operating integrity and independence.”
“Fortunately, Kantar already understands this well as the large majority of its revenues come from non-WPP companies, including competing marketing communications networks and their clients. We also understand and are encouraged by the fact that WPP will not be represented on its Board of Directors.”
Samsung investigates why TVs put ads in others’ apps
Twitter to buy Niche, a talent agency for social media celebs
Vine Kids – The gateway drug for Twitter and Vine
It’s a 10: Facebook starts telling brands how relevant their ads are
Sky Sports and BT secure Premier League TV rights
The Native Advertising Report (BI Intelligence)
Disney reinvents Cinderella’s glass slipper with Jimmy Choo and Ferregamo
US: Fit to print – Target buys Time print ads via programmatic
Omnicom warns strong US dollar to hit 2015 revenues
ISBA welcomes the investment made by both Sky and BT to renewing the English Premier League TV rights with a record package.
Bob Wootton, advertiser trade body ISBA's Director of Media and Advertising said:
“It was and is crucial for Sky and BT to secure Premier League rights. It’s a huge attraction to its subscribers. Advertisers will always invest in broadcasters that can deliver relevant audiences. There is little loyalty here! With the potential increase in competition, it clearly wasn’t easy for Sky and BT to retain the rights but they almost had no choice. This is too big a draw for football fans and the broadcasters can’t afford to lose that audience and subsequently a large chunk of advertising revenue.”
IAB publishes first native ad guidelines
Jaguar and Land Rover join James Bond
10 February is Safer Internet Day
IAB names new senior leaders, including David Morris as chair of board of directors