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The IAB UK, ISBA and the CMA released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital ad formats designed to look and feel like editorial content.
Download the guidelines here: Disclosure Guidelines on Native Distribution Formats 2015
Boris Bike: Santander in line to beat Coca-Cola as Barclays replacement
Nearly 160 million people are visiting but not actively using Twitter
Vloggers are the least effective source of product discovery
Vodafone shifts entire £53m UK account to Grey London
Twitter earnings beat expectations
Santander leading £50m Boris Bike sponsorship race
Google panel backs limits on ‘right to be forgotten’
Online junk food ads given all clear (CAP review)
Google buys augmented reality firm for kids, Launchpad Toys, as it plots YouTube for children
Millenials spend more time with mobile, impacts TV time
Lead 2015, the bottom line (Cilla Snowball reflects on the five main themes coming out of last week’s AA Lead conference)
A report on food and beverage marketing to children online by Dr. Barbie Clarke and Siv Svanaes has been published today. The report was produced for Committee of Advertising Practice (CAP) on areas that highlight under-researched issues and which have come under increased scrutiny.
The report has highlighted that advertising regulation in the UK is currently working at a right level, with robust, proportionate and sensible rules protecting children on online soft drinks and food advertisements. It has also brought out the wider question of the ease children can access this information and their recognition of the content as an advert. Advergames have been picked out as a commercial message that needs to be clearly identified to children. CAP has said it will “explore” this issue further and produce guidance by Q3 2015.
Campaigners are calling for stricter alcohol marketing regulations to protect children after a new survey shows that children are associate their favourite football teams with the beer brands they are sponsored by. The report makes the assumption that awareness translates into a lifelong habit.
To view the full report, please click here.
Net neutrality set to be defended by US regulator
Alibaba begins drone delivery trials in China
Twitter grants Google data access to improve tweet searches
BT buys mobile operator EE for £12.5bn
Nationwide kicks off ad pitch
Russell Parsons: Ask ‘is it the right thing to do’ and you’ll be onto a campaign winner
ISBA, the Voice of British Advertisers, today announces the appointment of Simon Litherland, CEO of Britvic plc, as its new President.
He succeeds Jon Woods, General Manager of Coca-Cola GB and Ireland, with immediate effect. In his new role, Simon will chair the ISBA Council, the senior governance body of ISBA.
Two horse race sees Coca-Cola and Santander slug it out for Boris Bike sponsorship
Labour promises an election campaign based on ‘issuse not personalities’ promising not to feature David Cameron on billboard posters
Google, Microsoft and Amazon pay to get around ad blocking tool
Diageo may be eyeing Premier League for first major football sponsorship
Tracy De Groose promoted at Dentsu Aegis Network
See all Superbowl ads from best to worst
Nominations now open for 30 ambitious hopefuls from the world of Marketing, Advertising and Communications to train for accelerated career success
The Marketing Academy, a voluntary non-profit organisation which gives rising stars in marketing the skills to become the industry’s future leaders, is excited to announce that the 2015 nominations for its flagship Scholarship Programme are now open.
Potential Scholars need to be nominated, so business leaders and senior marketers are being asked to identify their brightest talent and nominate them by midnight on 20th February 2015 for a life-changing opportunity. Click here to nominate.
Child obesity rates ‘levelling off’ among under-10s
Arts council chair Sir Peter Bazalgette calls on design and advertising sectors to look beyond themselves to power ‘proper industry strategy’
Business Insider and Mashable raise funds
Havas launches Helia network
Nearly two-thirds of marketers plan to increase native ad spending in 2015
Lead 2015: the key marketing takeaways
MPs unanimous on cigarette branding ban but stop short at extending to junk food (AA’s LEAD 2015)