Skip to main content
UK to introduce plain cigarette packaging before next election
Windows 10 to get ‘holographic’ headset and Cortana
The Sun brings back topless models
Senet group responds to critics as it launches first TV campaign
Nobody is using Google+
US: Industry applauds Obama’s State of the Union Focus on digital concerns, country favours taxing wealthy
Facebook’s mobile revenue will reach 75% of its total next year, according to new estimates from eMarketer
Facebook says it adds more than $200 Billion to the global economy
The Sun’s move away from topless page 3 models may entice new advertisers
New press regulator wants to put ‘red pencil’ through complex industry rules
Microsoft readies for make or break Windows 10 reveal
Google has to table ‘more offers’ if European anti-trust compromise is to be made claims EU digital chief
Netflix to complete global expansion by 2016
Twitter buys Indian tech start up Zipdial
US: IAB study – marketers are using a hodge-podge of data tech tools
No More Page 3 campaign celebrates as reports spread that The Sun has dropped printing pictures of topless women
Amazon Prime to start airing original movies 4 weeks after theatrical release
D&AD and the IPA join forces to promote training opportunities
Big Brother delivers record figures for Channel 5
Ad tech company, Turn shuts down ‘zombie’ cookie that allowed tracking consumers even after they’d cleared their cookies
What Labour’s food policy could mean for advertisers
Millenials to spend $62bn on media content in 2015 says Deloitte
Media predictions for 2015
New social media app: Givvit
This week’s most intriguing digital marketing stats
Food and drink advertisers slam Labour's 'pick and mix' campaign
Google suspends sale of smart glasses As Tesco moves to BBH - Tesco: 25 years of advertising Karmarama captures £2m Raffaello ad account
Advertisers are sure to join political parties in recognising the need to tackle the growth in obesity are rising weight levels. The Labour policy document shares this concern, especially for the costs to the NHS. Some emphasis is given to empowering consumers to make choices in food consumption and exercise but this is followed not by behavioural programmes to achieve change but direct State intervention in pricing, packaging and food recipes.
Ian Twinn, ISBA’s Director of Public Affairs said:
“The presentation is little more than a pick and mix of wishes or bids from campaigners that have been check listed to match the pressure groups particular prejudices. There are good proposals in the paper to support giving people, in particular younger persons, more information on a healthier lifestyle and the goal to get 50% of the UK psychical active by 2025, but specific policy proposals like the absolute limit of the % of fat, sugar and salt in the make-up of foods that are advertised to children is vague and almost certainly full of holes. For example the style of advertising is the determinate of whether the product is affected or not.
Using advertising techniques as a predictive tool for major industrial intervention lacks an evidence base and is open to challenge."
Barbara Gallani, director of regulation, science and health at the Food and Drink Federation, the industry body, has given a warning against “unworkable limits on certain nutrients”.
She said that “educating families on what an appropriate portion size looks like, as well as frequency of consumption, is key rather than the introduction of unworkable limits on certain nutrients which would jeopardise the quality of some of the world-renowned foods that are made in the UK”.
Andy Burnham highlights campaigners’ view that because children see ads when watching adult programming these ads should be removed from the TV.
Ian Twinn said: “We welcome the announcement that Labour will work with the ASA to look at ad regulation protecting children, but it must be a two way conversation, based on evidence. It will not work if he only asks us in the advertising industry rules making Committee (CAP and BCAP) to agree with him or face legislation. So far no one arguing this case has come up with serious evidence or arguments of based on proportionality.”
“This policy announcement looks like another lost opportunity to work with officials, business and the medical profession to achieve significant changes in eating habits and life style.”
TUI launches pan-European review
Adspend growth slows down (IPA Bellwether report)
Labour pledges limits for unhealthy food marketed to children
Caps on fat, salt and sugar promised by Labour
The 5 programmatic trends for 2015 marketers need to know
Superbowl ad price tag hits $4.5m
US: 5 legal trends you need to watch in 2015
ISBA welcomes the developments within Facebook regarding placing warnings over videos posted to its site. The warnings prevent the videos from automatically playing in feeds unless they are clicked (unlike other clips). The site is also preventing graphic videos and photos from being accessed by users who have identified themselves as being under 18 years of age.
Facebook restricts violent video clips and photos
UK creative industries worth £77bn per year to the economy finds government report
US: Publisher sues Google for failing to pay AdSense revenue
Programmatic advertising to incorporate creative, brand in 2015 (according to Millward Brown’s Digital and Media Predictions report)
ISBA, the Voice of British Advertisers, has signed up 33 members in 2014 setting a new record with the highest number of new members joining for the past decade.
ISBA most recently welcomed Dixons Carphone, Post Office and TSB to its member base.