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The Guardian has a fresh plan to take on MailOnline and The New York Times
Briton named new Chief Executive of McDonald’s
Webuyanycar beats McDonald’s in TV ad poll
DataXu’s ‘trends to watch’ in ad tech
Advertising funds £187 of media for each UK household
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New research by Deloitte has revealed that without advertising, much of the UK’s media, culture and sport would be unsustainable in its current form.
The report – Advertising Pays 3 – examines how advertising spend and brand sponsorship impacts the media, entertainment, arts and sport that people enjoy every day.
WARC downgrades 2015 global ad spend increase to 5.1%
Massive LED advertising billboard proposed for central Brixton
How will driverless cars affect roadside advertising
Facebook suffers widespread fault
US Forrester report: Most young people have stopped watching TV
Mobile Advertising is exploding and will grow much faster than all other digital cateogries
Facebook tries to get personal with video ads
Unilever CMO Keith Weed’s five tech trends for 2015
The British Heart Foundation has called for a 9pm watershed on junk food advertising after releasing research. See more information on the research on The Guardian.
Ian Twinn, ISBA’s Director of Public Affairs: “This is the latest in a series of press releases from medics and campaigners. They address a serious issue about which most people agree. There is room for concern about childhood and adult obesity and levels of people being overweight. Sadly the debate then breaks down for two simple reasons. First, campaigners seem convinced that foods can be called ‘junk’, very few foods are. Secondly, the prescribed solutions, usually ad bans or exiling ads to late night, are placebos, which if taken seriously will not make people thin but have nasty side effects.”
British Heart Foundation calls for pre-watershed junk food ban: Guardian, MailOnline, Campaign and The Drum
O2 purchased by Three confirmed for £10.25bn as operator consolidation continues
American football’s TV audience rise catches 100m pair of eyes
Trade bodies come together to tackle online ad fraud (Bob Wootton comment)
Government plain packaging plan dubbed ‘unlawful’ by Silk Cut owner
Pop star Rihanna wins image battle with Topshop
Breakdown of demographics for each of the different social networks
DAVOS whispers: WPP is buying GumGum
Mobile network Three to buy O2 in £10bn deal
Election advertising stats – Election to be fought with boots on the ground
comScore brings pre-bid data to programmatic marketplace
Buzzfeed’s first TV Ad: ‘Dear Kitten: Regarding the big game’
In a leaked letter,Senoir Liberal Democrat, Danny Alexander has written to Culture Secretary Sajid Javid, saying new gambling advertising regulation should be introduced around sporting events to “protect children”. He is proposing a 9pm watershed for gambling adverts to aired, the Government was due to publish a report on the matter last month and is now expected before the election.
“We remain confident that the Labour Government’s decision in 2007 to allow gambling operators to advertise more widely was the right one. Since then the regulation on gambling advertisements has seen a stricter form of guidelines, plus the introduction of Gamble Aware and last year the Senet Group to help promote safer and responsible gambling for the consumer.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
UK to introduce plain cigarette packaging before next election
Windows 10 to get ‘holographic’ headset and Cortana
The Sun brings back topless models
Senet group responds to critics as it launches first TV campaign
Nobody is using Google+
US: Industry applauds Obama’s State of the Union Focus on digital concerns, country favours taxing wealthy