See our 2012 Training programme at a glance
Agency management
Agency remuneration and payment by results
- 21 February, 12 July
- Getting to grips with agency fee structures and maximising the benefits of reward based remuneration
NEW - Best practice agency pitches, appointment and alignment
- 1 March, 10 October
- A practical guide to shortlisting and appointing the right agencies for both short and long term benefit
NEW - Getting the best work and greater value from your agencies
- 15 May, 13 September
- A thorough grounding in what makes agencies produce their best work and deliver greater value for your brand or business
NEW – Effective campaign management
- 14 June, 15 November
- A thorough grounding in how to manage the creative development process to ensure smooth delivery of multi-channel campaigns
Understanding agency finances and their impact on commercial arrangements
- 9 March, 14 September
- How agency finances operate and the implications for remuneration negotiations and commercial controls
Evaluating agency performance
- 19 April, 18 October
- Getting the best out of your agencies, and being sure they are getting the best out of you
Briefing
Part 1 – Be better at briefing
- 28 February, 25 September
- A practical and interactive course in writing and delivering better briefing including exercises, role reversal and practical tools to help write the brief and inspire the agency to produce better work.
Part 2 – Briefing and managing your agencies for integrated campaigns
- 13 March, 16 October
- Getting agencies to work together doesn’t have to be like herding cats
Part 3 – Briefing and appraising creative ideas
- 24 April, 22 November
- Helping marketers brief better and appraise creative ideas more effectively to inspire excellence in their agencies
Media
Understanding media and the planning process to deliver effective campaigns
- 9 February, 17 July
- Making more effective choices in managing the substantial investment that is the media budget
Working with and challenging your agency for maximum media effectiveness
- 17 May
- Practical insight, guidance and useful tools to start with the right media strategy and actively evaluate agency recommendations to ensure the best for your brand
Television planning, trading, buying and negotiation
- 3 May
- Valuable insight into how the TV marketplace is planned, bought and traded, in order to help maximise your return on investment
Understanding TV commercial production
- 15 March, 27 September
- An insight into the control of the full spectrum of broadcast communication
Digital
Digital in a day
- 2 February, 5 July
- Introducing the fundamentals of digital communications
Understanding and enhancing the digital opportunity
- 8 March, 20 September
- A jargon-free day providing insights and increased knowledge on the digital marketplace
Integrating digital communications - from bolt-on to centre of gravity
- 26 April, 27 November
- Putting digital right at the heart of the marketing communications strategy to maximise brand experience
Mobile – the next big thing?
- 4 October
- With Morgan Stanley, Google, Apple, Facebook and many others suggesting mobile will soon be bigger than the PC internet, this is a timely opportunity to understand the trends in the mobile marketplace
Making sense of Social Media
- 20 June
- An overview of social media and how it is affecting businesses at every level. The workshop will deliver best practice, tips on how to develop your own strategies as well as examples of good and bad uses of social media
Essential skills
How advertising works – a complete guide
- 19 June
- A full primer of the ins and outs, ups and downs, obstacles and opportunities of the world of advertising
Integrated marketing communications – what it’s really about
- 24 May
- Designing and implementing fully integrated marketing communications – it’s so much more than “matching luggage”
Brand relevant consumer insights
- 21 June
- How the right insight can drive brand and business success
Measuring advertising effectiveness
- 26 June
- A concise introduction to measuring the impact of advertising – on your consumers and on your bottom line
Presenting with confidence – increase your skills
- 1 May, 8 November
- How to be a great presenter – learn all the tricks of the trade
Specialist skills
Securing impact and value from effective Public Relations
- 29 March
- A practical review of current PR practices focussing on how to maximise value and impact from your PR programmes
Using sponsorship effectively
- 6 March
- Creating and evaluating effective sponsorship from developing strategy through integrating with other marketing initiatives to evaluating partnership outcomes
Understanding the requirements of data protection law
- 27 June
- An up-to-date account of the law on data protection, privacy and confidentiality and its effect on communications
Go to Calender for a month by month check on our workshops