About ISBA Webinars
Our programme of webinars have been developed to provide insight into some of the hottest topics and trends. Due to the busy nature of our industry, these informative online sessions last 45 minutes and aim to be interactive by inviting questions from participants.
Wherever you are in the UK, ISBA webinars provide a time effective training solution. Members can participate in the live sessions or view them on demand at a time that suits them.
Experiential Marketing: Real World Executions
21 November ¦ 12:45 - 13:30 ¦ Free & exclusive to ISBA Members
Why is experiential marketing a buzz term at the moment?
Is it down to the press coverage of some of the larger advertising agencies that are moving into the space? Is it because the changing social landscape has brought a well established channel to the foreground as the experience economy continues to thrive?
What we do know is that with a spotlight on experiential, there are a host of common myths that must be dispelled. This webinar aims to do just that, with a particular focus on integrating experiential and digital platforms to create scale.
We will demonstrate how brands such as Coca Cola and BRITA have used social and digital techniques to amplify real world executions and introduce you to Sense’s proprietary research tool True ReachTM which effectively dispels measurement myths on how to track more complex executions.
Register Now >
For more information on this webinar, please contact Mark.
2017 Webinar Dates
Don't miss any of our upcoming webinars, be sure to save the following dates in your diary:
Webinars On Demand
Missed a recent webinar?
Catch-up on all of our recent webinars, including our guide to the ASA, the value of branding, media planning, social media, native advertising and much more here >
Looking to integrate a series of webinars into your internal professional development offering? Contact Mark Willock to discuss how ISBA can help you create and implement a series of topical, relevant and engaging webinars.