isba webinars

About ISBA Webinars

Our programme of webinars have been developed to provide insight into some of the hottest topics and trends. Due to the busy nature of our industry, these informative online sessions last 45 minutes and aim to be interactive by inviting questions from participants.

Wherever you are in the UK, ISBA webinars provide a time effective training solution. Members can participate in the live sessions or view them on demand at a time that suits them.

Protect your brand: how can you avoid inappropriate online content?

17 August  ¦  12:45 - 13:30  ¦  Free & Exclusive to ISBA Members 

Run in association with Integral Ad Science

We’ve seen a rise in concern around brand safety due to the recent headlines surrounding fake news, extremist videos and hate speech. Everyone is pointing fingers, but no one is offering a solution.

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.

 

Register >

 

For more information on this webinar, please contact Mark.


Is your consent good enough?

06 September  ¦  12:45 - 13:30  ¦  Free & Exclusive to ISBA Members

Run in association with Lewis Silkin. 

The GDPR due into force in May 2018 is bringing about some significant changes to European data protection legislation.

One of these significant changes is around the requirements for obtaining consent. This session, run by data protection expert, Bryony Long, will provide members with a thorough overview of the critical elements of the new rules surrounding consent, including:

  • What is required under the new GDPR
  • How advertisers can comply
  • A look at the options available as alternatives, in light of the difficulties of obtaining consent 

 Register for free below: 


 Register >

 For more information on this webinar, please contact Mark. 


Customer insights and the power of data

19 September  ¦  12:45 - 13:30  ¦  Free & Exclusive to ISBA Members

We live in a world where data is at the heart of so many key decisions for brands and the customer experience. It’s a daily challenge for many marketers to ensure that data is being used smartly to unlock insights over simply acknowledging facts. This session will focus on the changing world of data and give useful advice on how to investigate and challenge data constructively to drive brand insights.

  • How do these factors enable brands to understand their existing and potential customers in a richer way? 
  • How do they allow intimate engagement, with brand messages that resonate, in a world of multiple screens and devices? 
  • How to unlock the power of smart data usage in a big data world. 
 

 For more information on this webinar, please contact Mark

2017 Webinar Dates

Don't miss any of our upcoming webinars, be sure to save the following dates in your diary:

  • 11 July

  • 17 August 
  • 6 September
  • 19 September
  • 24 October 

     
  • 21 November 

 

 

 

Webinars On Demand 

Missed a recent webinar? 

Catch-up on all of our recent webinars, including our guide to the ASA, the value of branding, media planning, social media, native advertising and much more here >

 

In-house Webinars

Looking to integrate a series of webinars into your internal professional development offering? Contact Mark Willock to discuss how ISBA can help you create and implement a series of topical, relevant and engaging webinars.