About ISBA Webinars
Our programme of webinars have been developed to provide insight into some of the hottest topics and trends. Due to the busy nature of our industry, these informative online sessions last 45 minutes and aim to be interactive by inviting questions from participants.
Wherever you are in the UK, ISBA webinars provide a time effective training solution. Members can participate in the live sessions or view them on demand at a time that suits them.
The TV landscape in a world of uncertainty
22 Feb 2018 ¦ 12:45-13:30 ¦ Exclusive to ISBA Members
For so many brands, TV has and continues to offer great value, impact and talkability.
Whilst this may look easy from the outside, TV companies have to juggle programming, news and societal change to deliver an attractive mix of top class programming and advertiser value. So, how is TV performing and how does a company like Sky Media ensure it reacts to the challenges of todays world.
Join us and experts on the TV landscape for insights on:
- Overview of the landscape and how viewers are choosing to watch TV
- Fake news and TV
- As digital advertising spend reaches unprecedented heights (£9bn+) what is the future for TV?
- How is TV responding and what’s the business case for TV?
- Why data is becoming ever more important to the Sky model
For more information on this or any aspect of our webinar programme, please contact Mark Willock.
Webinars On Demand
Missed a recent webinar?
Catch-up on all of our recent webinars, including our guide to the ASA, the value of branding, media planning, social media, native advertising and much more here >
Looking to integrate a series of webinars into your internal professional development offering? Contact Mark Willock to discuss how ISBA can help you create and implement a series of topical, relevant and engaging webinars.