isba webinars

About ISBA Webinars

Our programme of webinars have been developed to provide insight into some of the hottest topics and trends. Due to the busy nature of our industry, these informative online sessions last 45 minutes and aim to be interactive by inviting questions from participants.

Wherever you are in the UK, ISBA webinars provide a time effective training solution. Members can participate in the live sessions or view them on demand at a time that suits them.

Entertainment marketing - Brand engagement through peoples passions

24 October  :  12:45 - 13:30  :  Free & exclusive to ISBA Members

As consumers, we all have hobbies and interests that influence our purchasing decisions. As parents with kids of all ages, the influence from movies and music are two key areas which can drive brand affinity and rate of sale through promotions, endorsements and licensing agreements. This session will focus upon the increasing influence of these partnerships and the golden rules associated with fully leveraging such agreements.

 

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For more information on this webinar, please contact Mark.

 

Experiential Marketing: Real World Executions

21 November   ¦   12:45 - 13:30   ¦   Free & exclusive to ISBA Members

Why is experiential marketing a buzz term at the moment? 
 
Is it down to the press coverage of some of the larger advertising agencies that are moving into the space? Is it because the changing social landscape has brought a well established channel to the foreground as the experience economy continues to thrive?
 
What we do know is that with a spotlight on experiential, there are a host of common myths that must be dispelled. This webinar aims to do just that, with a particular focus on integrating experiential and digital platforms to create scale.
 
We will demonstrate how brands such as Coca Cola and BRITA have used social and digital techniques to amplify real world executions and introduce you to Sense’s proprietary research tool True ReachTM  which effectively dispels measurement myths on how to track more complex executions.

 

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For more information on this webinar, please contact Mark.

 

2017 Webinar Dates

Don't miss any of our upcoming webinars, be sure to save the following dates in your diary:

  • 24 October
  • 21 November

 

Webinars On Demand 

Missed a recent webinar? 

Catch-up on all of our recent webinars, including our guide to the ASA, the value of branding, media planning, social media, native advertising and much more here >

 

In-house Webinars

Looking to integrate a series of webinars into your internal professional development offering? Contact Mark Willock to discuss how ISBA can help you create and implement a series of topical, relevant and engaging webinars.