Insight & Networking Event

Wednesday, March 27, 2019
18:30 - 20:30
Other The Guardian Kings Place, 90 York Way London N1 9GU map
Free and exclusive to ISBA members

Taking place at The Guardian's offices in Kings Place, our first Insight event of the year takes place on 27 March. Featuring exclusive presentations from John Leiws and The Guardian, it's not to be missed!

Presentation details: 

How do you keep the personal touch while harnessing the power and opportunities digital offers?

- Becky Brock, Marketing Director, John Lewis & Partners

Known for its powerful, emotional advertising - John Lewis has a new focus. Becky Brock, Marketing Director at John Lewis will be providing exclusive insight into how JL are using martech to change how they speak to their customers and partners.
A core business focus for John Lewis, members will hear exclusive insight into how JL see the future of the retail environment and how they feel technology can drive success. 

 

Why fake news is advertising's problem
Adam Foley, Head of Sales & Strategy, Guardian Labs

Consumers have largely abdicated the duty to pay for quality content to advertisers. We'll ask whether the media planning and buying industry has come to terms with this new responsibility and the societal impact of not doing so.

 

Event details:

  • Date: 27 March
  • Time: 18:30 - 20:30 (registration from 18:00)
  • Venue: The Guardian, Kings Place, 90 York Way London N1 9GU

Our insights events are designed to provide our members with valuable and actionable insights from some of the industry's leading marketers while providing an opportunity to network with others from the media and advertising industry.

Please contact Jane Salliss for more details. 

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Insight & Networking Events