ISBA Insight Event with L'Oréal, Hostelworld & YouTube

Wednesday, September 19, 2018
17:30 - 20:30
Other YouTube Space 6 Pancras Rd London N1C 4AG map
Free & Exclusive to ISBA Members

Insights from L'Oréal, Hostelworld and YouTube, plus an exclusive tour of YouTube Space - not to be missed!

*Important information*

Please note that in order to attend this Insight event, online registration is required. All attendees must register with Google at least 48 hours before the event and bring photo ID on the night. Unfortunately, we cannot guarantee access for those who have not registered.

Register >

For more information, please contact Jane Salliss.  

Event information:


Stéphane Bérubé
CMO Western Europe L'Oréal

Stéphane Bérubé will be joining us to share insights on marketing at L'Oréal. 

From wanderers to bookers

Marek Mossakowski, Global Head of Brand at Hostelworld, will share insights into their recent award-winning work, delving into how they used YouTube effectively to reach audiences at scale, delivering on brand and performance results for two campaigns with very different objectives. 


Is your marketing working? 

That’s the question keeping marketers up at night. Virginia Falcón, Measurement and Attribution Lead at Google will share insights on how to use scientific methods to understand the impact caused by your marketing.

Exclusive Tour of YouTube Space London

As part of the event, we're offering members an exclusive tour of YouTube Space London! To see how your favourite creators make the most of the studios and editing suites, register for the event now!

The tour will take place promptly at 17:45, before our speakers from Hostelworld and YouTube, take to the stage at 18:15 - if you do want to take part in the tour, please arrive at the venue by 17:30.



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