The emerging TV landscape

Friday, May 17, 2019
09:30 - 13:00
ISBA Offices I S B A 12-13 Henrietta Street London WC2E 8LH map
£375 + VAT

A workshop looking at all the key content and technology innovations, new services and devices that are shaping the television landscape today.

Course Content:

  • The key tech and consumer trends affecting the TV market
  • How to define ‘television’ in a world of internet convergence
  • How we define the roles of a 'broadcaster' and a 'platform' in the 21st century
  • Who will dominate TV in the coming years?

Benefits to the individual

  • The course will provide the context to understand new advertising formats like addressable TV

Benefits to the organisation:

  • The course will enable marketers to be more effective clients and users of TV-based media

What you will learn: 

  • Key terminology and concepts in the new TV landscape
  • How all TV marketing fits together
  • Questions to ask agencies about TV

Who is this course aimed at?

  • New entrants to the media market
  • Media planners
  • Channel and brand managers
  • Market intelligence, insight and research teams

Please contact Elvira Bagge to register or for more information.