Understanding influencers & how to work with them

Wednesday, July 25, 2018
14:00 - 17:00
ISBA Offices I S B A 12-13 Henrietta Street London WC2E 8LH map
Free & exclusive to ISBA Members

July is 'Influencer Month' here at ISBA HQ and we will be launching a suite of new guidance to enhance member understanding of and best practice when it comes to influencer marketing. To wrap up the month, we are holding a dedicated 'Influencer Event', which focuses on the key areas advertisers should be aware of when working with social talent, including fraud, transparency and briefing. 

AGENDA
  • Introduction
    • Bex Fisher, Consultancy Manager, ISBA
  • Influencers and Brands 101
    • Michaela MacIntyre, Head of Social Media, Gravity Thinking
  • Briefing Influencers 
    • Hayley Irwin, Founder, Under One Roof
  • Influencer Contracts
    • Jo Farmer, Partner, Lewis Silkin
  • Spot The Bot
    • Sarah Ellis, MD and Andrew Webber, Head of Data & Insight, Gravity Road
  • Why being open and honest with your audience matters
    • Pauline Goodship, Assistant Project Director, CMA
  • CAP Code rules on social media ad labelling
    • Emma Smith, Operations Manager, Copy Advice, CAP/ASA
  • Influencer marketing: the impact on children
    • Abi Slater, Director of Communications, ISBA & Board Member of Media Smart

 

Download the full agenda here >