101 Delivering audience and brand insight 2024
Login to downloadThis fascinating programme of new insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.
What you will learn:
- Identifying what we mean by insights as opposed to facts and data.
- Uncovering brand insights using Quant and Qual techniques.
- Turning Insight into action – successful case studies.
- 5 key take outs.