101: Getting the most from your creative agency and writing a creative brief

This programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.

This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on getting the most from your creative agency and writing a creative brief

Member-only document

Getting the most from your creative agency and writing a creative brief presentation