101 - Guide to understanding the media planning process

This fascinating programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.

This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on understanding the media planning process.

Member-only document

Guide to understanding the media planning process - presentation

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Media planning 101 session