101 - Radio

This fascinating programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.

This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on radio advertising.

Member-only document

101 Deep dive into radio advertising - presentation

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101 session Radio