Many ISBA members have told us of their determination to support the UK media industry but have been clear that in trading terms with some media they will need greater flexibility if they are to do so. Media owners are responding to this call and we have agreed to provide this Media Support section as an up-to-date resource for all ISBA's advertisers.
Shifts in the behaviour of audiences, who are often seeking authentic information and advice around the virus, mean that quality news brands are frontline destinations. But keyword blocking techniques may inadvertently be impacting essential audience reach, as well as critical publisher revenues.
Whatever the issue, clarity and speed are needed to signal how immediate changes need to work in the media trading eco-system, particularly in terms of normal operating principles and arrangements to enable ISBA members to make fast decisions and media owners to accommodate them.
ISBA has been working hard with its members, fellow trade bodies, key media channels and media owners to provide advertisers with a consistent resource. We are looking to answer common questions in one place, sharing issues so that we can work together across the eco-system to understand and protect essential value for all stakeholders.
Whatever the issue, clarity and speed are needed to signal how immediate changes need to work in the media trading ecosystem, particularly in terms of normal operating principles and arrangements to enable ISBA members to make fast decisions and media owners to accommodate them.
In this section, we look to answer common questions in one place and share issues. Click the ‘Documents’ tab for content including:
- Links back to all the webinars we have run since the onset of the pandemic in March
- ISBA’s guidance on keyword blocking, and guidance from DCMS
- A Media Owner Flexibility series taking in cinema, publishers, and out-of-home
- Key tips on how to deal with force majeure and other contractual clauses
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