See the resources in the 'Documents' tab.
Many ISBA members have told us of their determination to support the UK media industry but have been clear that in trading terms with some media they will need greater flexibility if they are to do so. Media owners are responding to this call and we have agreed to provide this Media Support section as an up-to-date resource for all ISBA's advertisers.
Shifts in the behaviour of audiences, who are often seeking authentic information and advice around the virus, mean that quality news brands are frontline destinations. But keyword blocking techniques may inadvertently be impacting essential audience reach, as well as critical publisher revenues.
Whatever the issue, clarity and speed are needed to signal how immediate changes need to work in the media trading eco-system, particularly in terms of normal operating principles and arrangements to enable ISBA members to make fast decisions and media owners to accommodate them.
ISBA has been working hard with its members, fellow trade bodies, key media channels and media owners to provide advertisers with a consistent resource. We are looking to answer common questions in one place, sharing issues so that we can work together across the eco-system to understand and protect essential value for all stakeholders.
ISBA’s Media Team is working hard behind the scenes and on these pages to bring you the information you need. To find out more or raise an issue, contact Clare O’Brien email@example.com and Bobi Carley Bobic@isba.org.uk
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