As businesses, communities and individuals we are consuming information from multiple sources in a bid to find certainty.
Our TV screens and social media feeds are full of scientific and political opinion, differences in global approaches to tackling this epidemic, and daily press conferences from 10 Downing Street. Sadly, some of the information in circulation from outside of government is inaccurate – and some of it is deliberately designed to misinform.
For ISBA members, the current situation is obviously presenting different challenges and is having different impacts across sectors. Consumer habits have shifted quickly and unpredictably, and will continue to do so as our response adapts.
Some of the queries we are receiving are about:
- The role you can or should play as a business
- Ensuring your employees feel empowered and informed
- Adapting your marketing communications to reflect the magnitude of the situation
- Avoiding your advertising appearing alongside COVID-19 misinformation
From our perspective, the key is to be true to your values and the role you can play as a business in assisting society in meeting this challenge. Prioritise your employees and amplify trusted sources of information.
By doing so, you equip your employees to do the right thing, your customers to make the right choices, and society to pull together.
See the resources in the ‘Documents’ tab, including social listening insights and analysis on trust.
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