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Ad Verification has rapidly become one of the most important priorities for marketers as they seek to ensure that their advertising appears in a brand safe environment, has the opportunity to be seen and is viewed by a human being.
The development of ad verification technology has allowed marketers to measure and optimise the quality of their media investments.Find out more on Ad Verification
The opportunity for advertisers to find audiences across multiple publications, regions and sectors responsively and immediately is one of programmatic advertising’s great promises.
It’s also freighted with risk when unmanaged, exposing brands to inappropriate, offensive and sometimes illegal placements.Find out more on Brand Safety
Content Marketing, Native Advertising, Branded Content. None are new disciplines, but have been newly discovered as publishers and advertisers focus on how audiences consume and relate to content, how consumers are participating in content creation, how people control their media experiences.
Content, as author and industry commentator Rebecca Lieb says, is the atomic particle of marketing.*
*Content: The Atomic Particle of Marketing, by Rebecca Lieb, 2017Find out more on Content Marketing
With 85% of the UK population now owning smartphone devices*, the opportunities for advertisers to engage directly with consumers have never been greater, more personal or more diverse.
Far more than a phone, a mobile device can connect someone with all media channels in the digital and physical worlds, blurring distinctions between brand and direct spending.
* Deloitte, State of the Smart Report, October 2017Find out more on Mobile Advertising