ISBA Influencer Marketing Code of Conduct - May 2022

ISBA has launched an updated version of its Influencer Marketing Code of Conduct, with a focus on helping brands to deliver better diversity, equity, inclusion, and representation in their influencer activity.

The Code, first launched in September 2021, continues to be a guide to best practice for brands, agencies, and talent – delivering transparency for consumers, enabling authentic and effective influencer marketing, and promoting collaboration and better industry partnerships.

ISBA’s Influencer Marketing Working Group, consisting of members from across disciplines and sectors, has revisited the Code and held dedicated discussions on how brands can ensure that they are delivering change in DEI.

ISBA Influencer Marketing Code of Conduct - May 2022

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