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In this new role, further strengthening ISBA’s media offering, Bobi will lead the association’s TV & Video strategy working closely with Director of Media, Steve Chester.
She will play a key part in ISBA’s advocacy agenda, leading thinking and helping drive industry change on key advertiser issues within the TV, Video and wider media landscape, also offering members industry advice and guidance.
Bobi brings extensive experience in the TV and advertising industry having started her career in 1994 at Sky TV. She then moved onto Viacom and in 2010 joined Disney as Commercial Director for 8 years. Bobi has most recently been working agency side at independent agency the7stars as Head of AV and is also a non-exec Director position at integrated creative agency the Red Brick Road.
Commenting on her appointment Bobi Carley said "This is such a great time of change in our industry and I am passionate about driving the agenda forward. I am very excited about joining Phil and the team at ISBA, to help continue and strengthen its value within the advertising industry".
Phil Smith, Director General of ISBA said “Bobi is a much respected, liked and trusted leader within the industry. We are really pleased Bobi is joining the ISBA team. She brings with her deep sector knowledge, passion and energy and will be a real asset to our members.”