The CMA has today released their final report on their year long investigation into the digital advertising market.
You may wish to refer to Phil Smith's piece on the interim report when this was released in December.
ISBA welcomes the CMA’s comprehensive and detailed report – and supports its call for a new regulatory system, to be legislated for by government.
It is encouraging to see that that the findings of the ISBA/AOP/PwC Programmatic Supply Chain Transparency Study have been recognised and reinforced.
Our study backed the fundamental principles of transparency and accountability which are essential for trust and competition. The CMA report underlines just how important these are, as well as how it is essential that people have more control over their data.
We will work with our members as we discuss the recommendations of this report, and we look forward to engaging fully with the new Digital Markets Taskforce.