The new best practice guide from ISBA and partners The Observatory International looks at a range issues faced by Marketing and Procurement professional dealing with agency remuneration.  It highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike.

As part of their partnership arrangement with ISBA, The Observatory International has built a range of content for ISBA, including a survey and report issued in April 2020 on how businesses are treating the complex and sometimes difficult area of agency remuneration.

The Remunerating Agencies; Best practice principles for paying your agencies guide includes the fundamentals to think about, key remuneration constructs as well as recommendations to build a successful remuneration strategy.

ISBA members can view the full guide here.

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Written 23rd July 2020
By Sarah Chetta