The use of voice search and digital assistants has grown rapidly in recent years, with voice-driven technology products now common features on our phones and in our homes. 

Together with industry partners and a great deal of research, ISBA's Performance and Programmatic Steering Group oversaw the production of our new Advertiser's Guide to Voice Search, exclusively written and produced for ISBA members.

The Advertiser's Guide to Voice Search aims to provide advertisers with key knowledge and insight points on voice and voice search and how to prepare for a change in the advertising landscape. This report will shed some light – for advertisers, industry experts and interested parties – on the trends of voice search and its impact on the market.

Download your 30-page Advertiser's Guide to Voice Search in our Search section. (Member Only)

 

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Written 02nd April 2020
By Sarah Chetta