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The Competition and Markets Authority (CMA) has launched a market study into online platforms and the digital advertising market in the UK. ISBA welcome this study. It is our mission to deliver a well-regulated, effective and transparent market for our members.
The CMA are assessing three broad potential sources of harm to consumers in connection with the market for digital advertising:
- to what extent online platforms have market power in user-facing markets, and what impact this has on consumers
- whether consumers are able and willing to control how data about them is used and collected by online platforms
- whether competition in the digital advertising market may be distorted by any market power held by platforms
ISBA have now responded to the study, you can view our submission here, and the accompanying Programmatic and Direct Media Buying workflow here.