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Since its launch in June this year, the #timeTo initiative has not only received overwhelming support from across the industry, but has also extended its reach by launching a multi-platform advertising campaign entitled ‘Where do you draw the line?’.
Released today, the latest iteration of the campaign highlights the ‘potential for the Christmas office party season to lead to an increase in incidents of sexual harassment.’
Designed to reflect real life experiences of people working in the UK advertising and marketing industries, the new executions ‘encourage people to think about where the line exists between normal conversation and interaction, and something potentially more sinister’.
The initiative continues to receive support, with over 50 new companies signing up over the last month. In total, 165 companies have signed up to the #timeTo code, which is a collaboration between the Advertising Association, NABS and WACL, and backed by ISBA and the IPA. The code aims to address the problem of sexual harassment in the UK advertising and marketing industry.
Find out more and view the code here >