Measure.Monks

Brightblue Consulting is now Measure.Monks, part of the unified brand Media.Monks.

Measure.Monks is a leading marketing analytics consultancy. They offer media evaluation / market mix modelling services including data understanding and visualisation, category / market analysis, forecasting as well portfolio and cross-market allocation.  

Measure.Monks use predictive market mix modelling to identify the key drivers of a business’s profit. This enables a full breakdown of business strategy including price and promotions.