New sponsorship guidelines for Scotland’s public sector launched
11 Nov 08 - New official guidelines have been drawn up for public sector organisations in Scotland involved in commercial sponsorship relationships.
ISBA helps get online currency off the ground
04 Nov 08 - A new online planning currency for the advertising industry looks set to become a reality after a recent summit meeting saw both advertisers and media owners agree on a way forward.
BBC too commercial, say advertisers
03 Nov 08 - Advertisers have reiterated their concerns that an overly commercial and overly competitive BBC unfairly restricts their access to audiences.
Drive your brand’s success with the right consumer insights
Understand about your consumer’s wants, needs, hopes, dreams, phobias and fears. This Tuesday 2 December course will also show you the role of consumer insights in developing competitive, focused marketing communications.
Is your brand making the most of the social media opportunity?
A guide to social media including online PR (blog relations), blogs, forums, wikis, podcasts and user generated content and conversations. Book now for this workshop on Thursday 4 December to learn how to evaluate the opportunity for your brand and look at what has worked for other brands.
Measuring advertising effectiveness
This seminar, on Tuesday 9 December, will show you how to measure the impact of your advertising on your consumers and on your bottom-line. It includes an introduction to key tracking and testing tools as well as some simple ways to analyse sales data.
