In this key role, working with marketing services providers and ISBA’s procurement community, Andrew will be responsible for ISBA’s relationships with agencies, consultancies and intermediaries, ensuring our advice to members is up to date and reflects ISBA’s purpose, to champion an accountable advertising marketplace.
Andrew has an extensive background in media and marketing. Most recently as an ISBA member, he had responsibility for procurement of global media and marketing services at Associated British Foods.
He started his career in procurement at GlaxoSmithKline, leaving to take up the role of EMEA Commercial Director for MediaEdge:CIA . Andrew then formed his own consultancy and went on to deliver Marketing Procurement solutions for organisations including Novartis, Philips, J&J, Nokia and ABF on a global basis.
Commenting on his appointment Andrew said “Joining ISBA in a role that allows me to support our members as they strive to evolve their agency relationships is exciting in itself, and when combined with being part of the wider discussion about developing sustainable relationships takes the potential of this role to a different level.”
Phil Smith, Director General of ISBA said “Advertisers are managing increasingly complex sets of external relationships in a rapidly changing world. Andrew’s experience makes him ideally suited to ensure ISBA provides the best possible tools and guidance to help members form the contractual and commercial foundations on which to build effective partnerships.”