The CMA has launched a market study into online platforms and the digital advertising market in the UK.
They are assessing three broad potential sources of harm to consumers in connection with the market for digital advertising:
• to what extent online platforms have market power in user-facing markets, and what impact this has on consumers
• whether consumers are able and willing to control how data about them is used and collected by online platforms
• whether competition in the digital advertising market may be distorted by any market power held by platforms
ISBA's Director of Public Policy, James Barge commented; "We welcome the CMA study. ISBA has been engaging on behalf of our members to establish tougher business standards and greater transparency. ISBA’s Programmatic Supply Chain Transparency study, being carried out by PwC and in conjunction with the Association of Online Publishers, is the world’s first end-to-end investigative audit into the actual cost of AdTech to the media budget. We look forward to engaging positively with this review as we seek to deliver greater choice, transparency and accountability in the market."