In response to the speculation of an announcement from Government proposing further restrictions on HFSS advertising, ISBA has issued the following comment:
“We are deeply concerned by reports that the Prime Minister is seeking to ignore the evidence and implement wide ranging advertising restrictions as part of the Obesity Strategy. Brands have partnered effectively with government over the lockdown period to support, develop and amplify public health campaigns as well as safeguard and support employees. Just as business begins to chart a course back from the severe impacts of Covid-19, such an ill-thought out policy cuts across Treasury efforts to support the sector and risks jobs and livelihoods.” Phil Smith. Director General, ISBA.
We will issue further comment once we have seen the details in the announcement.