ISBA is delighted to announce that our Contract Terms for Advertisers Working with Social Talent have been awarded a coveted WFA Presidents Award.
The awards, which were announced at the WFA's Global Marketer Week in Tokyo, recognise initiatives that deliver an outstanding contribution to the marketing industry.
A total of seven initiatives from around the world were recognised, with ISBA's terms being called out for 'highlighting best practice' in what is a relatively new area of marketing practice.
ISBA's Debbie Morrison, who initiated the project said, "We are so proud to have received the WFA President’s Award for industry leadership for the social influencer contract we created with Lewis Silkin. The terms are a world first and provide the perfect starting point for brands when working with bloggers/vloggers, either direct or through a digital-first talent agent. With more brands than ever engaged in social influencer marketing and a constantly evolving marketplace we are currently working on Version 2, which will be launched this summer.’"
“There is some fantastic work being done around the world to enhance the marketing discipline both for the benefit of marketers and consumers. These seven award winners have all delivered real, measurable value for their members and benefited the wider business and community. Congratulations to all,” said David Wheldon, President of the WFA and CMO at RBS.
Find out more about the terms, which have been adopted by marketers, agencies, lawyers and social influencers themselves, here.