In this insight-packed session, we’ll reveal game-changing AI tools and techniques to boost everyday marketing efficiency. We will be diving into how top agencies are harnessing AI for next-level creativity and customer engagement. Plus, we’ll expose the risks and pitfalls to watch out for in today’s lightning-fast AI landscape.
Join us and Jamie Matthews, CEO, Julie Sexton, Client Services Director of initials CX and Oliver Fairhurst, Partner of Lewis Silkin.
2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
1. Key AI tools for Everyday Efficiency
- Presenting practical AI tools and techniques.
- Demonstrations of how these tools can simplify day-to-day marketing tasks.
2. Exploring Agency Utilisation of AI
- Discussing how agencies leverage AI for enhanced creativity and customer engagement.
- Presenting past or mock projects demonstrating AI applications.
3. Explore and discuss new AI applications impacting the future of marketing
- Explore new, practical tools that will allow clients to start implementing strategies in the short and medium term.
- Highlighting the risks and pitfalls of AI usage in a fast moving environment
- Q&A Session
We hope this interactive session will empower participants with actionable insights to immediately leverage AI in their marketing efforts.
It is aimed at
Marketers at all levels who are interested in this topic.
