MARKETING PROCUREMENT LIVE AND IN PERSON
Join your marketing procurement colleagues at ISBA, 12 Henrietta Street, Covent Garden, WC2E 8LH on March 20th 12:30-4:30.
We’ve got a great mix of speakers and activities designed to educate, inspire and foster peer to peer discussions.
12:30-1:30 LUNCH
1:15-1:30 Introduction from Nick Louisson Director of Agency Services
It’s great to be able to meet in person again, to learn about new industry trends, share our experiences and most importantly, meet our Marketing Procurement peers.
1:30-1:50 Levers to improve management of Programmatic Supply Chains – PwC
ISBA’s programmatic supply chain studies discovered significant issues in how cash flows through programmatic supply chains. We’ll dive deeper into what actions you can take to improve transparency and outcomes in your programmatic media investment.
1:50-2:10 Ozone, a publisher owned and created Private Marketplace (PMP)
One of the findings from the 2nd programmatic supply chain study is the superior performance of PMPs at providing advertisers transparency and better outcomes. Ozone has a PMP and was founded by publishers to bring advertisers and publishers closer together. We’ll hear about the publisher’s perspective.
2:10-2:50 In-Housing Workshop
Our In-Housing study found surprising gaps in the outcomes brands achieve vs their expectations going in. We’ll break into working groups to discuss peer to peer how to prepare for success when considering in-housing various marketing services.
2:50-3:00 Coffee Break
3:00-3:30 What’s Virtual Production?
Former Global General Manager of Advertising at Jaguar Land Rover and former ISBA Exco member Ian Armstrong is making a return to ISBA to show us what Virtual Production is, how it fits into the production supply chain, how the market is evolving and the benefits.
3:30-4:20 Production Trends in a Challenging Environment
Given the challenging economic environment and ever-changing marketing landscape, content production has become a complex area. Claire Randall Consulting (CRC) will address the issue of how to produce content at scale (and pace), for less, and workshop with the group the options available. This will include taking a look at solutions such as AI, virtual production, automation and decoupling, amongst others.
There are many options open to advertisers to ‘do things differently’ when it comes to production but they all have pros and cons, risks and benefits and need to be considered carefully.
4:20-4:30 Wrap Up
You’re welcome to stay and socialise.