The Outlook and Forecasts for UK Advertising 2023 - presentation
Login to downloadHopefully, a quantitative and qualitative view of how advertising is changing across channels, along with useful data for planning into 2024 and beyond.
Programme
• What’s happened in the economy
• How has this impacted spend across channels
• What are the key changes in advertising and marketing
• What can we expect in 2024
Who is it aimed at?
Marketing leaders, budget holders and planners who need to understand how the industry is changing, and forecast what the emergent themes are.
Presenter
Charles Ping, Managing Director, EMEA, Winterberry Group
Former client, media owner, agency leader and trade association chair. Now running the European business for Winterberry Group, a leading NYC based specialist management consultancy.
A deep focus on emerging technologies, transatlantic trends and the evolution of privacy challenges surrounding advertising and marketing.