Marketers and marketing procurement are facing an increasingly challenging environment; a rapidly evolving landscape of consumer behaviour and available technology, alongside a challenging business environment.
Large amounts of money are invested in marketing through advertising in the expectation that it will grow the business, so the pressure to deliver is immense. The size of the available budget is no guarantee of success. Big-spending brand teams don’t always get the best from their agencies but then very few are trained on how to develop these relationships.
This webinar with ISBA's partners Aprais, will look at how to maintain and grow your agency partnerships.
What will be covered:
• how teams can grow their partnerships
• give themselves the best chance of achieving their business KPIs
Who is it aimed at:
Both marketing and marketing procurement professionals who manage agency relationships, budgets and KPIs.
Presenters
Kim Walker, Founder and Chairman, Aprais
Beth Lewis, Head of Client Services, Aprais
Book now
Cost
FREE
Type
Online event