ISBA team
Mike Hughes
Director General
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Mike has strategic oversight of ISBA's work and direction. He manages the ISBA team and has ultimate responsibility for all the work carried out by ISBA on behalf of its members. In addition, he is ISBA's principal spokesperson and public face.
Mike has strategic oversight of ISBA's work and direction. He manages the ISBA team and has ultimate responsibility for all the work carried out by ISBA on behalf of its members. In addition, he is ISBA's principal spokesperson and public face.
Chris Perret
Director of Finance and Company Secretary
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Chris is responsible for the financial management of ISBA together with oversight of our IT, personnel, office management and health and safety issues. As Company Secretary, Chris is also responsible for the smooth running of ISBA's Council and Executive Committee.
Chris is responsible for the financial management of ISBA together with oversight of our IT, personnel, office management and health and safety issues. As Company Secretary, Chris is also responsible for the smooth running of ISBA's Council and Executive Committee.
Jackie Marlow
Director of Membership and Marketing
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It's Jackie's job to put our members right at the heart of what ISBA does. She ensures that the relationships we have with them are satisfying and productive and that ISBA's activities are developed to best reflect their needs. Jackie is also responsible for our industry-leading programme of training workshops and our annual conference.
It's Jackie's job to put our members right at the heart of what ISBA does. She ensures that the relationships we have with them are satisfying and productive and that ISBA's activities are developed to best reflect their needs. Jackie is also responsible for our industry-leading programme of training workshops and our annual conference.
Debbie Morrison
Director of Consultancy and Best Practice
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Debbie oversees the services we provide to our members and acts as a practical communications consultant. She and her team handle more than 500 projects each year, advising members on issues including evaluation systems, appointing new agencies, briefing and the pitch process, and copyright problems.
Debbie oversees the services we provide to our members and acts as a practical communications consultant. She and her team handle more than 500 projects each year, advising members on issues including evaluation systems, appointing new agencies, briefing and the pitch process, and copyright problems.
Ian Twinn
Director of Public Affairs
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Ian leads ISBA's public affairs agenda. He co-ordinates our lobbying programme in the UK and in Europe on issues that affect our members. Whether it is advertising food to children or the marketing of alcohol, cars or gambling, Ian has it covered. As well as making sure ISBA's voice is heard in the media and by decision makers he is also responsible for communicating our messages and activities to our members.
Ian leads ISBA's public affairs agenda. He co-ordinates our lobbying programme in the UK and in Europe on issues that affect our members. Whether it is advertising food to children or the marketing of alcohol, cars or gambling, Ian has it covered. As well as making sure ISBA's voice is heard in the media and by decision makers he is also responsible for communicating our messages and activities to our members.
Bob Wootton
Director of Media and Advertising
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Bob is ISBA's expert on UK media and advertising production as well as direct marketing, digital and online issues, sales promotion and sponsorship. He is our main media spokesperson in these areas and liaises regularly with government, regulators and industry bodies on our members' behalf.
Bob is ISBA's expert on UK media and advertising production as well as direct marketing, digital and online issues, sales promotion and sponsorship. He is our main media spokesperson in these areas and liaises regularly with government, regulators and industry bodies on our members' behalf.
David Ellison
Marketing Services Manager
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David is responsible for the Direct Marketing & Sales Promotion Action Group and helps to run the Digital Action Group and the Sustainabilty Working Group, ensuring that members have relevant issues to discuss and that resultant actions are followed through.
David is responsible for the Direct Marketing & Sales Promotion Action Group and helps to run the Digital Action Group and the Sustainabilty Working Group, ensuring that members have relevant issues to discuss and that resultant actions are followed through.
Michelle Sherlock
Media and Advertising Manager
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Michelle is responsible for the TV, Radio and Press & Outdoor Action Groups and shares responsibility for the ever expanding Digital Action Group. She ensures that members are fully briefed on all key issues affecting each genre and uses her contacts throughout the industry to help answer advertisers’ concerns.
Michelle is responsible for the TV, Radio and Press & Outdoor Action Groups and shares responsibility for the ever expanding Digital Action Group. She ensures that members are fully briefed on all key issues affecting each genre and uses her contacts throughout the industry to help answer advertisers’ concerns.
Matt Aston
Communications Manager
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Matt is responsible for ISBA's external and member communications. It is his job to produce ISBA's annual report and edit this website as well as to handle media enquiries and get ISBA in the papers.
Matt is responsible for ISBA's external and member communications. It is his job to produce ISBA's annual report and edit this website as well as to handle media enquiries and get ISBA in the papers.
Christina Nilsson
Consultancy Manager
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Christina is responsible for all digital, direct and integrated agency relationships at ISBA, advising members on their selection process and giving practical coaching. She also facilitates the COMPAG group with Debbie and Traci.
Christina is responsible for all digital, direct and integrated agency relationships at ISBA, advising members on their selection process and giving practical coaching. She also facilitates the COMPAG group with Debbie and Traci.
Traci Dunne
Consultancy Executive
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As the ‘third arm’ to the consultancy team Traci advises members on all matters marketing and marketing procurement, whether it be agency relationship advice, fee benchmarking, contract template requests, agency evaluation guidance, or agency search and selection/pitch advice. Traci’s specialist areas are PR and Design/Branding.
As the ‘third arm’ to the consultancy team Traci advises members on all matters marketing and marketing procurement, whether it be agency relationship advice, fee benchmarking, contract template requests, agency evaluation guidance, or agency search and selection/pitch advice. Traci’s specialist areas are PR and Design/Branding.
Sally Harvey
Membership Relationship Manager
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Sally works alongside Jackie in all areas of the membership function, in particular, helping to ensure that existing members are fully aware of ISBA. She regularly visits member companies to explain the benefits of membership.
Sally works alongside Jackie in all areas of the membership function, in particular, helping to ensure that existing members are fully aware of ISBA. She regularly visits member companies to explain the benefits of membership.
Louise Meehan
Training and Events Development Executive
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Louise is one half of ISBA's events team along with Elvira. She is responsible for the planning, marketing and delivery of ISBA's training and events programme. This includes training workshops, briefing seminars and legal seminars, the annual conference and the annual lunch. Louise also looks after ISBA In-house - ISBA's bespoke and tailored training offering for its members.
Louise is one half of ISBA's events team along with Elvira. She is responsible for the planning, marketing and delivery of ISBA's training and events programme. This includes training workshops, briefing seminars and legal seminars, the annual conference and the annual lunch. Louise also looks after ISBA In-house - ISBA's bespoke and tailored training offering for its members.
Elvira Bagge
Training and Events Executive
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Elvira is one half of ISBA's events team along with Louise. She is responsible for the administration, organisation and delivery of ISBA's training and events programme. This includes training workshops, briefing seminars and legal seminars, the annual conference and the annual lunch.
Elvira is one half of ISBA's events team along with Louise. She is responsible for the administration, organisation and delivery of ISBA's training and events programme. This includes training workshops, briefing seminars and legal seminars, the annual conference and the annual lunch.
Rachel Kirby
Marketing & Membership Assistant
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Rachel provides support to the Membership & Marketing Director and is responsible for the ISBA recruitment database and the ISBA subscription renewals which account for 88% of ISBA's income.
Rachel provides support to the Membership & Marketing Director and is responsible for the ISBA recruitment database and the ISBA subscription renewals which account for 88% of ISBA's income.
Vanessa Soliva
Database Administrator
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Vanessa oversees the efficient running of the ISBA database. She is responsible for ensuring that member details are kept up-to-date. If your details change at any time, please contact Vanessa to update the database accordingly.
Vanessa oversees the efficient running of the ISBA database. She is responsible for ensuring that member details are kept up-to-date. If your details change at any time, please contact Vanessa to update the database accordingly.
Anna Collins
Receptionist
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Anna is the company's front of house and first point of contact. She's happy to answer your queries and will put you in touch with the right person. She also handles requests for the ISBA regions map.
Anna is the company's front of house and first point of contact. She's happy to answer your queries and will put you in touch with the right person. She also handles requests for the ISBA regions map.
