About ISBA workshops
ISBA is the marketing communications training specialist. Our comprehensive training programme adapts to focus on specific member's needs through both our core one-day training workshops and our bespoke ISBA in-house training offering.
Our training progresses our members through their careers and makes them more effective within their organisations.
Our workshops cover:
Agency remuneration and payment by results
21 February, 12 July
Getting to grips with agency fee structures and maximising the benefits of reward based remuneration
Best practice agency pitches, appointment and alignment NEW
1 March, 10 October
A practical guide to shortlisting and appointing the right agencies for both short and long term benefit
Getting the best work and greater value from your agencies NEW
15 May, 13 September
A thorough grounding in what makes agencies produce their best work and deliver greater value for your brand or business
Effective campaign management NEW
14 June, 15 November
A thorough grounding in how to manage the creative development process to ensure smooth delivery of multi-channel campaigns
Understanding agency finances and their impact on commercial arrangements
9 March, 14 September
How agency finances operate and the implications for remuneration negotiations and commercial controls
Evaluating agency performance
19 April, 18 October
Getting the best out of your agencies, and being sure they are getting the best out of you
Part 1 - Be better at briefing
28 February, 25 September
A practical and interactive course in writing and delivering better briefing including exercises, role reversal and practical tools to help write the brief and inspire the agency to produce better work.
Part 2 – Briefing and managing your agencies for integrated campaigns
13 March, 16 October
Getting agencies to work together doesn’t have to be like herding cats
Part 3 – Briefing and appraising creative ideas
24 April, 22 November
Helping marketers brief better and appraise creative ideas more effectively to inspire excellence in their agencies
Understanding media and the planning process to deliver effective campaigns
9 February, 17 July
Making more effective choices in managing the substantial investment that is the media budget
Working with and challenging your agency for maximum media effectiveness
17 May
Practical insight, guidance and useful tools to start with the right media strategy and actively evaluate agency recommendations to ensure the best for your brand
Television planning, trading, buying and negotiation
3 May
Valuable insight into how the TV marketplace is planned, bought and traded, in order to help maximise your return on investment
Understanding TV commercial production
15 March, 27 September
An insight into the control of the full spectrum of broadcast communication
Digital in a day
2 February, 5 July
Introducing the fundamentals of digital communications
Understanding and enhancing the digital opportunity
8 March, 20 September
A jargon-free day providing insights and increased knowledge on the digital marketplace
Integrating digital communications - from bolt-on to centre of gravity
26 April, 27 November
Putting digital right at the heart of the marketing communications strategy to maximise brand experience
Mobile – the next big thing?
4 October
With Morgan Stanley, Google, Apple, Facebook and many others suggesting mobile will soon be bigger than the PC internet, this is a timely opportunity to understand the trends in the mobile marketplace
Making sense of Social Media
20 June
An overview of social media and how it is affecting businesses at every level. The workshop will deliver best practice, tips on how to develop your own strategies as well as examples of good and bad uses of social media
How advertising works – a complete guide
19 June
A full primer of the ins and outs, ups and downs, obstacles and opportunities of the world of advertising
Integrated marketing communications – what it’s really about
24 May
Designing and implementing fully integrated marketing communications – it’s so much more than “matching luggage”
Brand relevant consumer insights
21 June
How the right insight can drive brand and business success
Measuring advertising effectiveness
26 June
A concise introduction to measuring the impact of advertising – on your consumers and on your bottom line
Presenting with confidence – increase your skills
1 May, 8 November
How to be a great presenter – learn all the tricks of the trade
Securing impact and value from effective Public Relations
29 March
A practical review of current PR practices focussing on how to maximise value and impact from your PR programmes
Using sponsorship effectively
6 March
Creating and evaluating effective sponsorship from developing strategy through integrating with other marketing initiatives to evaluating partnership outcomes
Understanding the requirements of data protection law
27 June
An up-to-date account of the law on data protection, privacy and confidentiality and its effect on communications
Go to Calender for a month by month check on our workshops and for full workshop content
Meet the events team
Judy Mackay - Training and Events Executive
Jill Fear - Training and Events Development Executive
Training workshop bookings
To book, call 020 7291 9020 or contact Judy Mackay
Cost: Full day £395 + VAT/ Half day £295 + VAT
Timings: 9.30am - 5pm (occasional half-day workshops run from 9.30am - 1pm)
Venue: ISBA, Langham House, 1b Portland Place, London W1B 1PN
Transport: Nearest tubes are Oxford Circus, Great Portland Street and Bond Street