ISBA has long been a leading voice in the UK industry on the issue of brand safety. In the last five years advertisers' focus has shifted from the control of advertising adjacency to encompass the bigger question of advertising and social responsibility.
However, the issue of the many different and evolving forms of harmful content is a global problem, not just a UK one.
The creation of the Global Alliance for Responsible Media (GARM) led by the World Federation of Advertisers, binds all stakeholders together with clear intent. ISBA is a supporter and key contributor to this important initiative.
This masterclass is designed for media and platform practitioners who need to navigate the complex brand safety and suitability landscape. It will enable you to be more confident in planning and ensure your brand does not appear adjacent to non-brand suitable content.
Facilitated by GARM Lead Rob Rakowitz, World Federation of Advertisers (WFA), the topics covered include:
• Brand safety & suitability strategy setting
• Brand safety in the media planning, buying, & reporting process
• Managing your brand safety ecosystem
• Crisis management