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The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content. ISBA is a supporter and key contributor to this important initiative.

The creation of the Global Alliance for Responsible Media (GARM) led by the World Federation of Advertisers, binds all stakeholders together with clear intent. As a key member of the steering group ISBA has provided expertise and perspectives from the work we have done in the UK to contribute to the priorities of GARM. At the same time, being part of GARM means ISBA can learn from global experience and play a part in solutions. In turn, we aim better to educate our members to make more informed media choices for their brands.

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