Privacy policy

Welcome to the official website of ISBA (The Incorporated Society of British Advertisers Ltd). We maintain this website to enable visitors to access information about our activities and initiatives.

This Privacy Notice applies to the website located at (“website”), owned by ISBA whose address is:

12 Henrietta Street
United Kingdom (“ISBA”).

The terms “we”, “us”, “our” and “ours” when used in this Privacy Notice mean ISBA.

The terms “you”, “your” and “yours” when used in this Privacy Notice mean any user of our website or enquirer.

1. Scope of Privacy Notice

1.1 We are committed to maintaining the privacy and confidentiality of information provided by you to us. This Privacy Notice describes our current policies and practices with regard to Personal Data collected by us from you directly and/or through the website.

1.2 The term ‘Personal Data’ refers to personally identifiable information about you, such as your name, job title, e-mail address and/or mailing address, phone number and is defined in the Data Protection Act 2018 and the EU General Data Protection Regulation (Data Protection Law).

1.3 Please note that by submitting Personal Data manually or in electronic form to us and/or by using our website you give your consent that all Personal Data you submit on each occasion may be processed by ISBA, in the manner and for the purposes described in this Privacy Notice.

2. Notification of changes to Privacy Notice

2.1 We are continually improving our methods of communication and adding new functionality and features to this website and to our existing services/ fields of activities.

2.2 Because of these ongoing changes, changes in the law and the changing nature of technology, our data practices will change from time to time. If and when our data practices change, we will notify you of the changes via this page. We encourage you to check this Privacy Notice frequently.

3. Collection of data

3.1 ISBA is a membership organisation. We collect Personal Data of our members but also certain Personal Data of visitors to our website.

3.2 You may provide us with your Personal Data in order to receive information or services from us. We may request personal information about you such as your name, postal address, email address and phone number and we may ask for information which enables us to provide a personalised service to you. The information you give us is either manually or electronically stored in our databases including Zoho.

3.3 We sometimes supplement the information that you provide with information that is received from third parties. For instance, if inaccurate post codes are received, we will use third party software to correct/complete them.

3.4 We also reserve the right to monitor and/or record your communication with us by mail, email, visits to our website or any other form of transmission for the purposes of quality control, security and other business needs. Any Personal Data contained in such recorded information will be processed in accordance with the terms of this Privacy Notice.

3.5 We may also receive your Personal Data from our service providers, agents, advisers or partners. Where Personal Data is disclosed to us by third parties, it is the obligation of the disclosing party to ensure such Personal Data is disclosed with requisite authority and consent and we will process such Personal Data in accordance with this Privacy Notice.

4. Use of Personal Data

4.1 We will use your Personal Data to fulfil your instructions and requirements and we will ask only for data that is adequate, relevant and not excessive for those specific and limited purposes. Where we send you information for any purpose, it may be sent by email or post.

4.2 When we ask you for Personal Data it may be for some of the following purposes:

4.2.1 to provide the information or services you have requested;

4.2.2 to process your request for information or advice;

4.2.3 for the purposes of accounting;

4.2.4 to contact you to inform you of our events;

4.2.5 to send you updates on issues we think will be of interest to you;

  • to create a members contact list;
  • to send you requested information on our organisation;
  • to inform you of information and services provided by us; we may contact you by letter, telephone or email for this purpose;
  • for marketing or market research purposes; or
  • to help diagnose any problems with our server, and administer our website.

5. The legal basis for processing your Personal Data

In order to comply with applicable data protection laws, we are required to set out the legal basis for the processing of your Personal Data. In accordance with the purposes for which we collect and use your Personal Data, as set out above, the legal basis for processing your Personal Data will typically be one of the following:

our own or our third parties’ legitimate business interests (for example, in maintaining and promoting our business by providing customers with feedback opportunities or other instances where we have carried out a legitimate interests assessment and have established an existing legitimate interest);

  • the performance of a contract that we have in place with you;
  • your consent where appropriate;
  • to protect your vital interests; or
  • compliance with our legal obligations.

6. Unsubscribe

6.1 We hope you will be pleased with our information and services. However, if you no longer wish to receive information from us and want to be removed from our standard mailing list, please email or post by contacting us at the address given

below. Please allow twenty eight days for the unsubscribe process to be completed. Remember that by stopping the information that you receive from us about our activities and projects may not benefit you.

6.2 If you do not want to receive unsolicited mail from any source, you can stop this by registering with the “Mailing Preference Service”. There are also telephone, fax and email preference services. For more information on the preference services, please visit the Direct Marketing Association’s website.

6.3 You may unsubscribe by emailing or writing to

ISBA – The Voice of British Advertisers
12 Henrietta Street
United Kingdom

7. Data collected through your visits to this website

7.1 In addition to the information we collect as described above, we may, from time to time, use technology to collect information about your use of our website. For example, we may use technology to track which pages of our website our visitors

view. We also use technology to determine which Web browsers our visitors use. This technology does not personally identify you – it simply enables us to compile statistics about our visitors and their use of our website.

7.2 Our website contains hyperlinks to other pages on our website. We may use technology to track how often these links are used and which pages on our website our visitors choose to view. Again this technology does not identify you personally – it simply enables us to compile statistics about the use of these hyperlinks.

7.3 We use these types of data to improve the content and functionality of our website and our e-mail updates, to better understand our customers and visitors, and to improve the services we offer.

8. Cookies

8.1 In order to collect the anonymous data described in the preceding paragraph, we may use temporary ‘cookies’ that remain in the cookies file of your browser until the browser is closed.

8.2 Cookies by themselves cannot be used to discover the identity of the user. A cookie is a small piece of information which is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer. You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. For more information about cookies, including how to set your browser to reject them, please go to

8.3 We may also use your IP address to help diagnose problems with our server and to administer our website. An IP address is an assigned number, similar to a telephone number that identifies your computer on a network. Your IP address is also used to gather broad demographic information.

8.4 We may also perform IP lookups to determine the domain you are coming from (e.g., to gauge more accurately our users’ demographics.

9. Disclosure of your Personal Data

9.1 We do not share, sell or distribute your Personal Data with unrelated third parties, except as otherwise provided for in this Privacy Notice:

9.1.1 We may share various details about you with other members of the ISBA, our partners, advisers and other agents in order to provide you with the specific information or services you require or to look after materials or services you currently receive from us;

9.1.2 In order to provide you with the information which you have requested, Personal Data may occasionally be transferred or shared with third parties, who act for or with us, for further processing in accordance with the purposes for which the data was originally collected or for purposes to which you have consented;

9.1.3 We may share, transfer or disclose the information in our databases and server logs to comply with a legal or regulatory requirement, for the administration of justice, to protect your vital interests, to protect the security or integrity of our databases or this website, to take precautions against legal liability, or in the event of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution or similar event.

9.1.4 Where appropriate, before disclosing Personal Data to a third party, we contractually require the third party to take adequate precautions to protect that Personal Data and to comply with applicable law.

10. Data integrity and security

10.1 We strive to maintain the reliability, accuracy, completeness and currency of Personal Data in our databases and to protect the privacy and security of our databases. The security measures in place on our website and computer systems, aim to protect the loss, misuse or alteration of the information you provide to us. We keep your Personal Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or regulatory requirements, or our data retention policy.

11. Data subject rights

Right to rectification. Data subjects may request that we rectify any inaccurate or incomplete personal data.

Right to withdraw consent. Data subjects may at any time withdraw their consent to the processing of their personal data carried out by us on the basis of their previous consent. Such withdrawal will not affect the lawfulness of processing based on such previous consent.

Right to make a subject access request (SAR). Data subjects may request in writing copies of their personal data. However, compliance with such requests is subject to certain limitations and exemptions and the rights of other individuals. Each request should make clear that a SAR is being made. You may also be required to submit a proof of your identity and any payment permitted by law, where applicable.

Right to object to processing including automated processing and profiling. We do not make automated decisions about data subjects.

Right to erasure. Data subjects may request that we erase their personal data. We will comply, unless there is a lawful reason for not doing so. For example, there may be an overriding legitimate ground for keeping the personal data, such as, our business record retention obligations that we have to comply with.

Restriction. Data subjects may request that we restrict our processing of their personal data in various circumstances. We will comply, unless there is a lawful reason for not doing so, such as, a legal obligation to continue processing your personal data in a certain way.

Right to data portability. In certain circumstances, data subjects may request the controller to provide a copy of their personal data in a structured, commonly used and machine-readable format and have it transferred to another provider of the same or similar services. We do not consider that this right applies to our services. However, to the extent it does, we will comply with such transfer request. Please note that a transfer to another provider does not imply erasure of the data subject’s personal data which may still be retained for legitimate and lawful purposes.

Right to lodge a complaint with the supervisory authority. We suggest that data subjects contact us about any questions or complaints in relation to how we process their personal data. However, each data subject has the right to contact the relevant supervisory authority directly.

If you wish to exercise your rights relating to Personal Data held about you by the ISBA, please email to or write to

ISBA – The Voice of British Advertisers
12 Henrietta Street
United Kingdom