Who works for ISBA

How we are governed and our team

ISBA People

Our dedicated team draws strength from ISBA’s members and particularly from our governing bodies, which include our Council and Executive Committees, populated by senior representatives from ISBA member companies.

ISBA Council

Peter Duffy

Peter Duffy

ISBA President
Moneysupermarket Group plc
Peter Duffy

Peter Duffy

ISBA President

CEO of Moneysupermarket Group PLC

Peter was appointed to the Board as Chief Executive Officer in September 2020. Peter has extensive experience in digital businesses and a dynamic leadership style. He was previously CEO of Just Eat and before that was Chief Commercial Officer at easyJet and Marketing Director of Audi UK. Peter started his career in banking, holding positions with Barclays, Yorkshire Bank and TSB. He is a Non-Executive Director of Close Brothers Group plc, where he is a member of the Risk Committee. He is currently President of ISBA – the UK trade body for leading British advertisers.

Sarah Mansfield

Sarah Mansfield

ISBA Vice President
Unilever plc
Sarah Mansfield

Sarah Mansfield

ISBA Vice President

VP Global Media Europe and Americas, Unilever.

Through media thought leadership, innovation and creativity, Sarah leads teams across EU and NAMETRUB in planning and deploying creating best in class communication plans, identifying new opportunities, building media partnerships. Sarah is also responsible for building Global ecommerce media capability and Global media trading and operations.

She has extensive media, communications and digital marketing experience across a number of industry sectors, including senior roles at Barclays Bank PLC where she launched new propositions such as contactless payments and mobile payments to the UK.

Sarah has a BA (Hons) in Business Studies and Marketing, and is proud to be awarded Drum Digital Trading Leader and was honoured as a Female Icon of the advertising industry by Cosmopolitan.

Pete Markey

Pete Markey

ISBA Vice President
Boots UK Limited
Pete Markey

Pete Markey

ISBA Vice President

Pete Markey is Chief Marketing Officer for Boots where he is responsible for brand and marketing for the UK and ROI.

Pete has held senior leadership roles at TSB, Aviva, the Post Office, RSA and MORE TH>N with his early career at Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, customer experience, operations and strategy.

Pete has been awarded four prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. In 2019, Pete was awarded the Diversity Ally award at the European Diversity Awards for his work as Exec Sponsor for the TSB LGBT network. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University.

ISBA Council members

Show

Alain Duvaud

Group Marketing Director
Nestle UK Ltd

Andy Tomkins

VP Advertising & Digital Marketing EMEA
The Walt Disney Company Ltd

Ben Rhodes

Visual Identity Director
GlaxoSmithKline

Catherine Kehoe

Managing Director, Group Brands & Marketing
Lloyds Banking Group

Cilesta Van Doorn

Marketing Director
Virgin Media Limited

Dan Brooke

Chief Executive
Smart Energy

Dan Rubel

Customer Communications and Brand Director
Dixons Carphone

Dominic Grounsell

Managing Director - UK & Eire Sports Brands
Entain plc

Gary Booker

Chief Marketing, Innovation and Strategy Officer
Rentokil Initial

Isabel Massey

Global Media Director, Marketing
Diageo Great Britian

Jill Dougan

Executive Committee Chair
British Gas Plc

Katharine Newby-Grant

Brand Director Northern Europe & Hair Care Commercial Director

Keith Moor

Chief Marketing Officer
Camelot UK Lotteries Limited

Kerry Cavanaugh

UK Business Unit Director
Mars UK Ltd

Lex Bradshaw-Zanger

CMO UK & Ireland
L'Oreal (UK) Ltd

Margaret Jobling

Chief Marketing Officer
NatWest Group

Mark Given

Chief Marketing Officer
Sainsburys Supermarkets Ltd

Nick Robinson

CMO
Kerry Foods Ltd

Sam Day

Chief Marketing Officer
Confused.com

Simon Groves

Director of Brand & Marcoms

Simon Michaelides

Chief Marketing & Innovation Officer: UKTV / BBC Studios UK
UKTV Media Limited

Stephen Vowles

Chief Marketing Officer
Barclays Bank plc

Steve Challouma

Marketing Director - Birds Eye
Nomad Foods Europe Limited

Tom Daniell

Executive Committee

Jill Dougan

Jill Dougan

Executive Committee Chair
British Gas Plc
Jill Dougan

Jill Dougan

Executive Committee Chair

Jill is Sales and Marketing Director for British Gas, with responsibility for sales delivery, customer engagement and retention, marketing, advertising, brand  and communications across the family of British Gas brands including British Gas, Hive, Local Heroes and Dynorod.

She joined British Gas almost 3 years  ago from First Utility where, in her role as Chief Marketing Officer, she helped to grow the brand from a small challenger to a major player, resulting in the sale of the company to Shell Energy. 

Prior to working in energy, Jill’s career has spanned a number of sectors and companies including data tech start up Cardlytics, American Express and Lloyds Bank. She’s passionate about delivering brilliant marketing that’s grounded in data and real customer insights and is really excited about the possibilities that new technologies can bring to help us solve what’s most important to our customers.

Jill lives in Wimbledon with her husband Martin and two daughters Evie and Hope who keep her pretty busy, but when she’s got some time away from work she loves to search for Wombles on Wimbledon common, travel, eat out and explore whiskies from all over the world.

Executive Committee members

Show

Alessio Martini

Associate Director Media - UK, Ireland & Nordics

Anthony Bradbury

UK Marketing Director
Jaguar Land Rover Ltd

Becky Brock

Commercial and Customer Director
Costa Ltd

Bhavesh Patel

Head of Media, Sky UK & Europe
Sky UK Ltd

Bruce Dallas

Marketing Director GB; Carbonates Global Category Director
Britvic Soft Drinks Ltd

Chris Carter

Marketing & eCommerce Director - UK/ROI/ESP
Specsavers Optical Group Ltd

Chris Ladd

Senior Manager, Media
Nationwide Building Society

Craig Percival

UK Marketing Director
GlaxoSmithKline

Dan Sherwood

Marketing Director
Santander UK Ltd

Eilidh MacAskill

VP Creative
Asda Stores Ltd

Emma Saksena

Media Director UK & Ireland
Unilever UK Ltd

Gareth Jones

Chief Marketing Officer
Farfetch UK Ltd

Hamish McVey

Head of Brand and Marketing
British Airways plc

Ivor Burns

Head of Marketing Strategy & Activation
Camelot UK Lotteries Limited

Iwona Woodman

Head of Media Planning Europe
Diageo Great Britian

Jill Dougan

Executive Committee Chair
British Gas Plc

Lisa Walker

Head of Media and Sponsorship
Vodafone UK Ltd

Mark Hodge

Marketing Director
McCain Food (GB) Ltd

Matt Bushby

Marketing Director
Just-Eat.co.uk Ltd

Nigel Conway

Head of Global Platform Partnerships
PMI Global Studio Ltd

Nigel Hunt

Marketing Director
Tesco Bank

Philip Ricketts

Wholesale Commercial Director
Royal Mail Group plc

Raja Banerji

UK Marketing Director
Pernod Ricard UK Ltd

Richard Warren

Director, Marketing Communications
Lloyds Banking Group

Sam Taylor

Head of Group Commercial Marketing
Direct Line Group

Sarah Dossett

UBN Marketing Director
Danone Ltd

Stuart Ibberson

Senior Director - BSM & Shopper Marketing
Arla Foods Ltd

Toby Horry

Brand and Content Director
TUI Travel PLC

ISBA team

Abi Gibbons

Abi Gibbons

Director of Communications
Abi Gibbons

Abi Gibbons

Director of Communications

Abi is responsible for all internal and external communications at ISBA. Her remit is to support and promote the ISBA manifesto through communication with ISBA stakeholders.

Abi joined ISBA in 2017 after spending six years working at DMGT plc as Communications Director. Prior to this she spent 4 years as Head of Marketing for Metro newspaper. She has held a variety of senior marketing and communications roles mainly in the media sector. Abi graduated from the University of Birmingham with a BA Hons in Drama. For press enquiries please call Abi on 07917 048835.

Andrew Lowdon

Andrew Lowdon

Director of Agency Services
Andrew Lowdon

Andrew Lowdon

Director of Agency Services

Andrew is responsible for ISBA's relationships with agencies, ensuring our agency services are up to date and reflect ISBA’s new remit, particularly in media.

Andrew has an extensive background in media and marketing. Most recently as an ISBA member, he had responsibility for procurement of global media and marketing services at Associated British Foods.

He started his career in procurement at GlaxoSmithKline, leaving to take up the role of EMEA Commercial Director for MediaEdge:CIA . Andrew then formed his own consultancy and went on to deliver Marketing Procurement solutions for organisations including Novartis, Philips, J&J, Nokia and ABF on a global basis.

Bobi Carley

Bobi Carley

Head of TV & Video
Bobi Carley

Bobi Carley

Head of TV & Video

Bobi leads ISBA's TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape. 

Previously to ISBA, Bobi led the AV and partnerships teams at the7stars driving forward innovation and growth. 

She also served as the UK Commercial Director of The Walt Disney Company from 2010 to 2017. 

Bobi previously held a number of senior positions in a ten-year career at Viacom where she was most recently Head of Kids and Families for MTV Networks Europe and, prior to that, Head of Third Party channels. She started her career at Sky Media in 1993.

Clare O'Brien

Clare O'Brien

Head of Media Effectiveness and Performance
Clare O'Brien

Clare O'Brien

Head of Media Effectiveness and Performance

Clare O’Brien is ISBA's Head of Media Performance and Effectiveness.

Prior to her role at ISBA as Head of Media Performance and Effectiveness (and before that as Head of Programmes at the IAB), Clare O’Brien was the co-founder of one of the world’s earliest content strategy consultancies, following a career in publishing industry PR and communication. Her consultancy work was focused around development of content strategy practice for clients as diverse as The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS and Barclays. At ISBA, Clare leads industry initiatives around Media Insight & Effectiveness, Programmatic & Performance and Data & Ethics for the UK’s leading advertisers who make up ISBA’s membership.

Claudia King

Claudia King

Media & Resource Coordinator
Claudia King

Claudia King

Media & Resource Coordinator

Claudia is an integral part of the media team, planning and organising the media groups throughout the year, as well as our procurement group. In addition, Claudia works with the Communications and HR team to ensure resources are translated into up to date content aligned with ISBA style and tone.

David Poyser

David Poyser

Director of Finance and Administration
David Poyser

David Poyser

Director of Finance and Administration

David joined ISBA in June 2019 and is responsible for all aspects of finance and administration including IT, HR and office management. 

Prior to this, David had been working for two years as a consultant advising trade associations on finance and operational matters. This followed 13 years’ experience in the trade association world as Executive Director, Operations at the British Bankers Association and Head of Corporate Services at the Council of Mortgage Lenders. David had previously gained experience across small and large organisations in the IT, telecoms and property sectors.

A fellow of the Institute of Chartered Accountants, David gained a degree in Geography from Durham University.

Deidre Sutherland

Deirdre Sutherland

Accounts Manager
Deidre Sutherland

Deirdre Sutherland

Accounts Manager

Deirdre is ISBA’s Accounts Manager, reporting directly to the Financial Director. In her 20 years as part of the team, Deirdre has seen the organisation change and develop, both in terms of address and leadership. With moves from Hertford Street and Langham Place, to our current home in Covent Garden, and having worked under four different DGs, Deirdre has never had a dull moment at ISBA!

She has previous experience working in finance and business management on the agency side and a number of part time roles whilst her children were growing up. When she’s not balancing the books, Deirdre enjoys sailing, languages, gardening and cookery.

Elvira Bagge

Elvira Bagge

Training & Events Executive
Elvira Bagge

Elvira Bagge

Training & Events Executive

Elvira joined ISBA in 1990 and has been working in various roles and is part of the Membership and Marketing team. She is responsible for the planning, organisation, administration and delivering all of ISBA’s events, including the Annual Conference, Annual Lunch, and webinars.

Elvira went to secondary school in The Netherlands and after completion went to England and the USA to improve her English.

 

Emma Sutton

Emma Sutton

Head of Outreach and Engagement
Emma Sutton

Emma Sutton

Head of Outreach and Engagement

Emma is our Head of Business Development. Part of the membership team, she is focused on growing and diversifying our membership base, giving a voice to new categories.

Get in touch with Emma if you want more information on becoming part of the ISBA community.

Georgia Cochrane

Georgia Cochrane

Membership Coordinator
Georgia Cochrane

Georgia Cochrane

Membership Coordinator

Georgia joined ISBA in April 2018.

Georgia is an integral part of the membership team – and works across member retention and recruitment. She also aids the smooth running of our Strategic Policy Action Group and Influencers Working Group. If you have any questions about membership then Georgia is your go-to person at ISBA.

James Barge

James Barge

Director of Public Policy
James Barge

James Barge

Director of Public Policy

James is a former political adviser, corporate affairs director and consultant with over 15 years of experience. He specialises in addressing corporate and brand positioning issues with integrated marketing and communications strategies.

Prior to joining ISBA, James was a Partner in a consultancy, advising senior leaders from a range of global companies in the FMCG, tech, built environment and financial sectors. In-house, he worked as a Corporate Affairs Director for a number of markets in a global FMCG. And in government and opposition James worked for a number of front and backbench MPs, advising them on their Parliamentary strategy. His final position saw him advising the Leader of the Opposition on PMQs and stakeholder engagement.

Jane Pinn

Jane Pinn

Head of Membership
Jane Pinn

Jane Pinn

Head of Membership

Jane is part of the ISBA membership team and works with members to ensure they maximise the benefits of membership. Jane is often out and about meeting with our members’ marketing teams and reminding them of the events, insight and other benefits on offer – and helping to build a tailored engagement plan.

Jane is also the person to contact if your company is not currently a member and you would like to find out more.

Feel free to contact Jane if you have any questions about ISBA membership.

Linda Lockyer

Linda Lockyer

Personal Assistant
Linda Lockyer

Linda Lockyer

Personal Assistant

Since 2008 Linda has worked as PA to the Director General and Director of Finance. Key responsibilities are diary management for the Director General, arranging meetings and administration support.

Linda has a keen interest in the theatre and arts, and loves organising holidays.

Mark Willock

Mark Willock

Member Services Manager
Mark Willock

Mark Willock

Member Services Manager

Mark started at ISBA in 2013 and is responsible for ISBA partnerships and the development of its programme of content for the ISBA membership.

Before joining ISBA, Mark held a number of training and business development roles within the theatre and PR world. He has a Masters in Education from UNSW and a degree in American Studies from Canterbury Christ Church University. Mark is a keen sportsman with a focus on rugby, tennis and swimming. He also has a young family and therefore almost no time to do any of these listed sporting activities.

Phil Smith

Phil Smith

ISBA Director General
Phil Smith

Phil Smith

ISBA Director General

Phil joined ISBA in January, 2017 and heads up the organisation. He’s responsible for ISBA’s strategic direction and its advocacy agenda. He leads the team of ISBA directors and looks after the day to day operation of the business.

Before ISBA, Phil’s career in the UK and Europe has been in marketing, sales and general management, spanning a wide range of industry sectors, from consumer goods to grocery retail and from marketing technology to lottery and games.

Phil holds a BA in Classics from Jesus College, Oxford. He is a keen runner, skier, year-round open water swimmer and is married with five children.

Rob Newman

Rob Newman

Head of Strategic Policy and Engagement
Rob Newman

Rob Newman

Head of Strategic Policy and Engagement

Rob sets a strategic thought leadership agenda for ISBA policy and manages the development and delivery of our engagement with think tanks and third parties. He leads our Strategic Policy Action Group and Influencer Working Group, and leads our public affairs engagement with Parliament and regulators.

Rob is a former political adviser and consultant who has worked in Parliament, at think tanks and in the private sector. 

Rob spent 12 years working for the Labour Party in various guises – for frontbenchers and backbenchers; in government and opposition; in constituencies and in Westminster. He worked for the Parliamentary Labour Party, attending Shadow Cabinet meetings; in the Whips Office; and advised the Shadow Minister for Social Care. 

Subsequently, Rob spent over three years at Edelman, the world’s largest communications agency, supporting clients including FTSE 100 companies and multinationals in the FMCG and tech sectors on their public affairs programmes. He then ran communications and policy for the counter-terrorism think tank The Henry Jackson Society, before becoming a freelance consultant. In 2019 he played a senior role in planning and launching The Independent Group of former Labour and Conservative MPs.

Sarah Chetta

Sarah Chetta

Content Manager
Sarah Chetta

Sarah Chetta

Content Manager

Sarah is responsible for all content at ISBA, including the website, social media and member communications.

She joined ISBA in June 2019 after spending six years at the IAB in the marketing and communications team, and a spell in the Post Office communications team.

Sarah graduated from the University of Winchester with a BA Hons in Media Studies and English.

Stephen Chester

Stephen Chester

Director of Media
Stephen Chester

Stephen Chester

Director of Media

Steve has spent the last 18 years of his career in the digital advertising industry. He’s the Director of Media for ISBA, leading a team delivering industry education, standards, research and shaping and campaigning for effective, responsible industry self-regulation across all media platforms on behalf of marketers. He is also a permanent member of the Joint Industry Committee for Web Standards (JICWEBS) overseeing digital trading standards for the UK including brand safety, viewability and ad fraud. Prior to the ISBA, Steve spent 5 years as Director of Data & Industry Programmes at the Internet Advertising Bureau in the UK leading a team covering Display, Search & Data, 8 years at Microsoft Advertising leading a variety of account management/client service teams and 4 years as Head of Operations at Agency.com, a leading full service digital marketing agency.