News & views

All of the latest news, insights and developments on a range of industry issues.

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Generative AI

Major survey reveals impact of Gen AI on Effective Advertising

A picture of Westminster and the Houses of Parliament

ISBA responds to appointment of Prime Minister Andy Burnham

ISBA and IMTB

ISBA and IMTB launch formal collaboration

London

ISBA responds to Ofcom announcement on new counter-fraud rules

London

ISBA reacts to Sky / ITV announcement

WFA heads to London for Global Marketer Week 2027

President's Awards 2026

ISBA announces 2026 President’s Award winners and inaugural Director General’s Award recipient

Front cover of The Business Case for Responsible Media

ISBA supports members to improve media effectiveness and performance

Mark Given

Mark Given, Sainsbury’s announced as new ISBA President

ISBA DG, Simon Michaelides, joins WFA Executive Committee

Westminster

ISBA response to Government consultation on applying NPM to advertising restrictions

Westminster

ISBA comment on the release of the documentary 'Molly vs the Machines'

Generative AI

New ISBA framework supports responsible AI enabled content creation

Bright lights on a dark blue background

ISBA launches new guidance to help advertisers navigate proprietary media with confidence

Review of the Year 2025

Westminster

CAP publishes final guidance for advertisers for new ‘Less Healthy’ Food restrictions