News & Views

All of the latest news, insights and developments on a range of industry issues.

Most recent

Asbof

ISBA and Asbof launch Proud to Support the ASA campaign

Strips of colourful paint swatches hanging down

ISBA comments on Sky Media and Guinness’ expansion of accessible Premier League coverage

Creator Economy Marketers' Framework

New operating model framework released to help brands capitalise on the exponential growth of creator marketing

ISBA backs Online Responsibility Day 2026

GMW London 2027

ISBA and WFA confirm dates for Global Marketer Week 2027

ISBA welcomes ITV ad accessibility mandate

Digital Retail Media Study, Part 2

ISBA and mediasense report establishes first capability baseline for UK digital retail media networks

Image of Total TV Effectiveness document

ISBA & Ebiquity launch evidence on Total TV Effectiveness

Bright lights on a dark blue background

ISBA submits initial views on Sky / ITV merger to CMA

Origin favicon

ISBA and Fifty5Blue announce talks on Origin investment

Simon Michaelides

ISBA DG Simon Michaelides joins History of Advertising Trust’s Board

Generative AI

Major survey reveals impact of Gen AI on Effective Advertising

A picture of Westminster and the Houses of Parliament

ISBA responds to appointment of Prime Minister Andy Burnham

ISBA and IMTB

ISBA and IMTB launch formal collaboration

London

ISBA responds to Ofcom announcement on new counter-fraud rules

London

ISBA reacts to Sky / ITV announcement